At the heart of the business, success is the human element. It has been essential for companies to stay ahead of the curve when it comes to the most effective way to reach and communicate with customers. While there are several ways to boost customer engagement, we are going to look at building an online community for a business that provides one of the best channels for marketers to gain invaluable growth hacking.  An online community is a collective group of people regardless of geographical features having the same interests, backgrounds, and knowledge. An online bonding community plays an essential role in online business presence as well as amplifies a company's reach and credibility. Read what particular benefits an online community significantly contributes to the company. Heightening brand awareness It's a challenging game of industry players that offer similar products or services. And being online has been growing high in the list of priorities for any organization. Therefore, a robust social community will position the company brand ahead of the pack and help the company become more influential across the media. Quickly tap into customers' needs and interest Listening to your customers is the primary goal of a business to improve the user-friendly level of its products and fulfil the customers' needs. An online community with user-generated content, such as sharing product experience or reviews is the most realistic and authentic data asset for businesses. By leveraging valuable feedback from social users across the globe, companies can seamlessly adjust their business strategy accordingly. Fostering customer success When users have trouble using a company's services or have some uncertainties about products, they are likely to come to the community where their friends, followers or community managers are ready to help. Impactful communities add value when they can act as a source of advice and tips for educating the companies' offerings. Enhancing brand loyalty A sense of belonging and connectivity will encourage the engagement and enthusiasm of users in communities. Enjoying the meaningful company-customer interaction, members in online communities will invest more time and effort into products or services. So that, stressing the role of the community paves the way for retaining customers long term.   To sum up, a thriving online community is a tangible asset to a business. Businesses should build a generation of content that connects with the community and beyond which in turn make the brand more successful. Start building your Customer Community now with phpFox, you get a free consultancy and optimal package offering while setting up, a professional maintenance service and a long-term cooperation from our experts of technical, marketings and social. Please feel free to contact us for further discussion or drop us a message to hello@phpfox.com  

A social network may in the form of a website that allows people with similar interests to come together and share information, photos, etc. Nowadays, almost enterprises create a social network in order to push their customer engagement effort far beyond common practices. Here we may find some advantages of creating a social network for the business owners. Personalize client relationships by social networking Social media is a two-way channel that you have chances to build relationships with your clients and expectations. These platforms are not about pushing sales to the audience. Creating social networking helps enterprises have more interactions and open dialogues with users. Social media enables many changes to educate about a brand and build real relationships with your customized community. This shortens the distance from your audience, especially when you address them from personal accounts. Promote your business more effectively Almost small and medium businesses attract new customers through social media. Therefore, it is obviously essential to create a social network. One of the most common ways to promote a business is advertising on the social network. Thanks to the advanced options of targeting and remarketing, the enterprises can address the message to the audience that would more likely be interested in your products and services. Increase website traffics Attracting traffic to a website is one of the most factors for enterprises. For these reasons, creating a social network is really necessary. This is not only directly drives traffic to a page, but it also improves search ranking. SEO is a durable and challenging process that helps you get to the top of Google’s search results. External links, number of visits, selected keywords and website content have an impact on how well you turn out against your competitors in search engines. Besides, social media can help you improve these factors, both thanks to direct traffic, but also shared links through social media users’ profiles. Mine valuable insights on products and services Creating a social network helps you get ideas, feedback from your customers. They are the ones who use your service, so they know best what can be improved to fit their needs. If something does not work well, they are likely to report it on social media, exposing it to plenty of other consumers. By this way, you can get valuable insight into your customer’s preferences and behaviour. They are using it to find inspiration and ideas for new variants of your products and improve in current offers. Enhance brand loyalty Brands which regularly engage in social media conversations tend to observe the increased brand loyalty. When your company is on social networking sites, you are more approachable and reliable in the eyes of customers. Moreover, if you can build more personal and real relationships with a community, customers will be less likely to switch between brands. Showing them a human face will increase their loyalty to your brand than just another company that sells good products. Each enterprise has different goals to create a social network and ways it measures success. However, it’s important to stick to the basics and use them in ways that help your brand succeed. PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let's get FREE TRIAL today!

Remove dependency on ads and promotions for traffic We usually love the favourite brands we shop because how they make us feel, not because they continually give us a discount or wave an ad in our face. Obviously, people mostly prefer to your brand if you have a robust online community. This is done by connecting your brand to social causes, creating a mission statement for your brand, and even with a rewards program. Customers will invest in your brand since your community represents the values your brand is all about. It allows you to sever your dependence on promotions and advertising. Increase customer retention Take a look at brand communities for some of the most luxurious brands in the world, like Rolex watches, Porsche cars, etc. We all know someone (maybe yourself) who is a die-hard fan and would never consider purchasing from a competitor - whether you have the money to buy one or not. When your community members are connected to your brand and the community around it, it creates a switching barrier. As a result of their dedication and investment in the community. By tapping into the emotions attached to looking and feeling your best, they’ve built a large online brand community. Create valuable brand advocates Your community can’t grow if nobody knows about it. When you inspire your community members, you can transform them being customers into a brand advocate. Advocates love your brand and become a valuable marketing channel, acting as a community megaphone to help bring others into your brand experience. When your community grows, it can only mean positive things for your business. By inspiring brand advocates, they can share the value of your brand to help bring in new delighted customers, and create a more engaging community experience. Help you understand your customers The only way to make your customer experience better is if you know what your customers are experiencing. Creating an online brand community allows them to learn what makes your customers tick, as well as what they do and don’t like about the customer experience. Armed with all the product reviews, feedback forms, and social engagements, there are lots of ways to find out everything you can do to make every interaction with your brand a delight. Create value-adds for your end-users End-users who come across your online community are not always customers yet. Before they purchase anything, then, you need to show the value your brand can provide. By using value-add marketing, you can create value for both your community and your not-yet customers. Creating value for your community members, shoppers, end-users and even casual website visitors will help your brand stand out, cutting through the marketing noise.   PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let create a social network with our FREE TRIAL now!