The Winter season is here, and coming up is Christmas, the most joyful and festive holiday of the year. It’s also a great time to start making Christmas promotion ideas for your business to increase your revenue.
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In This Article:
- Decide Your Plan and Goals
- Keep Your Bestseller Stocked
- Start with Halloween
- Offer Free Shipping
- Sell in Bundle
- Update Your Theme
- Email Marketing
- Make Use of Your Online Community
- Design a Digital Catalogue
- Customize Your Packaging
Handy and Useful Christmas Promotion Ideas
Decide Your Plan and Goals
First and foremost, on the list of great Christmas promotion ideas is to know what you want. Defining specific goals is the quickest way to achieve them and make the most out of your resources. You can start with creating your S.M.A.R.T goals, which stand for:
- Specific
- Measurable
- Achievable
- Relevant
- Time-based
With the S.M.A.R.T goals set, you are ready to start realizing them. Increasing your conversion rate might be a method to achieve it. You might also boost your social media presence. A partnership with an influential person might be a viable option. Regardless of how you choose to achieve your objectives, they must align with your S.M.A.R.T. goals.
Keep Your Bestseller Stocked
Even though it’s a no-brainer, you’d be shocked at how often this happens. Quickly sell out the best-selling item on your shelf. But make sure you have enough of it! Having to write to your consumers and explain that you don’t have the item they ordered will halt your holiday marketing efforts.
Use your stock statistics to generate a feeling of urgency in your message. Every item on the store’s website should have its stock status displayed. For customers, it’s a terrific way to become more informed. However, it also generates a sense of urgency and encourages people to buy immediately, especially if they fear that the product may run out before Christmas.
Start with Halloween
Even if you don’t live in the United States, you can still witness the impact Halloween has. – It’s a terrific Christmas marketing strategy to keep the Halloween mania going into the new year. British, European, and Australian businesses are increasingly using it as well.
Encourage customers who purchased from you during Halloween to buy with you for Christmas. Use Halloween’s spooky atmosphere to draw attention to any upcoming holiday promotions.
RELATED: Spookiest Halloween Ideas for Businesses
Offer Free Shipping
Nowadays, free shipment is expected by customers. Free delivery is an inducement that many people expect in 2019, especially around the holidays, whether it’s a modest bottle of beard oil or a kitchen table. However, you may have to raise your prices to cover postage expenses.
There’s no need to be concerned, though. When your buyer sees the words’ free international delivery,’ they tend to disregard this tiny increase in price.
You’ll get a lot of last-minute purchases in the week before Christmas if you have a fantastic Holiday promotion. As a result, you must begin offering free expedited shipping as soon as possible.
Sell in Bundle
This is a great way to upsell your products and services. For instance, whenever you buy a set of headphones, you’re given the option of purchasing additional ear rubbers.
Customers regard your product as a ‘discounted price.’ The perceived value of a bundle of products is enhanced by the addition of other products. When combined products are discounted, this effect is magnified. As a result, your average cart value increases, and your conversion rate improves.
Create your own unique gift boxes to hold all of your packaged things in one place.
Update Your Theme
A Christmas promotion should be obvious to anybody who visits your online business, blog, or social media. Remember to change your social media images as well. Your consumers will appreciate the banner’s simple message that they can save them money this holiday season, which is a terrific way for you to convey that word to them.
Both brick-and-mortar retail businesses and online brands rely heavily on email marketing.
Email Marketing
The next Christmas promotion idea is to use email marketing wisely. Email marketing may be used over the holiday season as a means of directing your email list to current promotional efforts. To demonstrate your new interactive digital catalog, for example, send an email to your customer list. Your discount code is only available on Instagram, so send an email about your flash sale and direct all visitors to your Instagram page, where you’ve posted the code.
This is a great time of year to refresh any images used in your holiday email marketing, as well!
Make Use of Your Online Community
Having an online brand community is not only good for improving your image, but also it’s an exceptional way to convey your brand message and promotion details directly to your audience. Through multiple channels such as blogs, videos, pictures, all of your services and products can be quickly informed to the people within your community.
Not only that, but creating only events or special posts where they can interact with you, and one another is a great way to get the hype going. As a result, more people will know about the upcoming events, promotions.
However, if you don’t have an online community of your own, phpFox is here to help. We help businesses across the world build online communities and niche social networks from FMCG, services, food, phpFox powerful social networking platform with many built-in features that can get you the ideal community.
RELATED: What Makes a Good Online Community?
Design a Digital Catalogue
In order to re-engage old customers, a digital catalog is an excellent tool. It’s a terrific method to show off your items in the same manner that a printed catalog would, but without all the printing costs!
Create an interactive catalog like the one above, and make each product image a link to the product page for that particular product. This will assist you in tracking the path taken by your website’s visitors. Just like any other piece of content, your interactive Holiday catalog may be shared on social media, blogged about, and even linked to from your main website navigation menu!
Customize Your Packaging
Lastly, on the top 10 Christmas promotion ideas is the design of customized packaging. Only packaging can get to 100% of your clients. Therefore it’s important to get it right the first time around. Your items can particularly benefit from unique Christmas packaging over the holidays, which can add a touch of elegance and class and, when paired with a limited-edition product, can really assist in creating a sense of exclusivity.
And your consumer will appreciate the convenience of Christmas-themed packaging. Using a festive mailer box or postal bag can eliminate the need to wrap a present completely!
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