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5 Benefits of Building an Online Brand Community

Online brand communities

Remove dependency on ads and promotions for traffic

We usually love the favourite brands we shop because how they make us feel, not because they continually give us a discount or wave an ad in our face. Obviously, people mostly prefer to your brand if you have a robust online community. This is done by connecting your brand to social causes, creating a mission statement for your brand, and even with a rewards program. Customers will invest in your brand since your community represents the values your brand is all about. It allows you to sever your dependence on promotions and advertising.

Increase customer retention

Take a look at brand communities for some of the most luxurious brands in the world, like Rolex watches, Porsche cars, etc. We all know someone (maybe yourself) who is a die-hard fan and would never consider purchasing from a competitor – whether you have the money to buy one or not. When your community members are connected to your brand and the community around it, it creates a switching barrier. As a result of their dedication and investment in the community. By tapping into the emotions attached to looking and feeling your best, they’ve built a large online brand community.

Online Community

Create valuable brand advocates

Your community can’t grow if nobody knows about it. When you inspire your community members, you can transform them being customers into a brand advocate. Advocates love your brand and become a valuable marketing channel, acting as a community megaphone to help bring others into your brand experience. When your community grows, it can only mean positive things for your business. By inspiring brand advocates, they can share the value of your brand to help bring in new delighted customers, and create a more engaging community experience.

Help you understand your customers

The only way to make your customer experience better is if you know what your customers are experiencing. Creating an online brand community allows them to learn what makes your customers tick, as well as what they do and don’t like about the customer experience. Armed with all the product reviews, feedback forms, and social engagements, there are lots of ways to find out everything you can do to make every interaction with your brand a delight.

Create value-adds for your end-users

End-users who come across your online community are not always customers yet. Before they purchase anything, then, you need to show the value your brand can provide. By using value-add marketing, you can create value for both your community and your not-yet customers. Creating value for your community members, shoppers, end-users and even casual website visitors will help your brand stand out, cutting through the marketing noise.

 

PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let create a social network with our FREE TRIAL now!

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