The popularity of live video has been skyrocketing in recent years, and people are trying to implement live streaming into their business. Live streaming can be used to promote your business, but there is more to its advantages than telling people about your brand. Check out the Pros and Cons of live streaming.
RELATED: Impact of Livestreaming to Business
In This Article:
- Pros of Live Streaming in Business
- Cons of Live Streaming in Business
Is Live Streaming the New Solution for Building Brand Awareness?
Pros of Live Streaming in Business
Longer Viewing Time
Unlike embedded videos, you can’t pause a live video and return to it at a later time with live videos. People are more likely to watch the full video because of this. If viewers spent the time managing your whole live stream, they’d likely be interested in your subsequent postings, whether they’re status updates, photographs, or blog entries. In the end, viewers don’t know what they’ll miss out on if they choose not to watch.
RELATED: Live Streaming benefits for business
Engaging with your followers on social media is a must to grow your following. Live streaming is a terrific option if you want to connect with your audience. Consider putting on a live event that your supporters can attend and then broadcasting it live on the Internet. There are many uses for this, including real estate auctions, retail product debuts, and more. There is no end to what can be done. If you’re hosting an event, make sure to publicize it and inform attendees that it will be broadcast live online if they are unable to attend in person.
With live streaming, you can get many people to see what you’re up to. It would help if you simply looked at companies like Dunkin Donuts to understand how successful live broadcasting can be. A donut-themed wedding cake was the grand finale of Dunkin Donuts’ live-streamed product demonstration, which used the technology. Remarkably, the video of the cake being created attracted 36,000 views, considering what was being broadcasted.
Easy to Use
Live streaming, in contrast to pre-recorded material, is effortless to use. On top of that, you don’t have to worry about reshooting or editing the footage over and over again. To go live on any major social media network, you need to create an account on the site you want to use. If you want to produce a live video, you don’t have to pay for any of these services.
Furthermore, it’s easy for spectators to become involved. They don’t even have to go to your website; they can just view and participate in the video on the specific social media platform or app.
Many Platform Options
Live streaming has become so popular that it is now available on various social network platforms. As a result, you don’t have to force your viewers to sign up for a new platform to watch your live video. This person is more than likely already a member of the streaming platform you’re using.
Always keep in mind which platform is going to be the most engaging for your audience. The best way to find out which live video platform receives the most attention is to try it out on several different ones.
You can also build your own online community with a built-in Live Streaming feature, which allows you to have full control of everything related to your live videos. PhpFox is a great social network platform with built-in easy-to-use features, including Live Streaming. It is highly customizable, so you can adjust everything you see that fits you and your business.
In addition, our team of dedicated professionals will be ready to help you whenever you need, so you don’t need to worry about any problems you run into while using phpFox.
Cons of Live Streaming in Business
Videos Aren’t Saved
Your live video tends to be deleted right after or sometime after you end the stream for many social platforms with Live Streaming features. For instance, your live stream will not be saved if you use Periscope or Instagram. As soon as you end your stream on Instagram or Periscope, it is erased from the service. As a general rule, if you upload material that does not require long-term preservation, this is the best option.
Live streaming on the phpFox platform, on the other hand, is the greatest solution if you want people to return and view your video afterward. phpFox allows you to save your live video after you have ended your live stream, meaning there will be more interaction and engagement with your target audience.
There is no need to worry about post-production, but there is a risk of technical errors occurring while you’re live-streaming. A sluggish Internet connection (which is common in Australia) might cause a video to stop buffering or be of poor quality, and it doesn’t even have to happen on your end. Viewers may become irritated and decide not to continue watching the stream as a result.
The amount of money a company stands to gain from a new initiative is a common concern for business owners. What’s the sense of doing something if you won’t get paid for it? When using an app like Periscope, you won’t be able to monetize your content at all. Pay-per-view sales, subscriptions, or advertising are not supported by Periscope.
There is a good chance that you will not see an increase in revenue as a direct result of the live stream. Instead, you must rely on the fact that individuals who view the video will subsequently go to your website to make a purchase. On the other hand, phpFox marketplace is integrated, which will open up more opportunities for your customer to make purchases during the live stream.
Contact us now and let us know how we can help! Realize your ideal online community with phpFox!