A customer community is a great connection among customers, experts, partners, related people, and products/services. This is the place where the above parties can join and discuss everything about the market and products. Besides, it provides a platform to post reviews or evaluations of any service. Thereby, the customer community builds up cohesion through brands, products, services among people in it.
The online customer community has grown rapidly in the last few years. The proliferation of social networking sites, mobile enhancement, and global internet penetration have made communication interaction easier and smoother.
This is considered as an era of customers because they play an important role in empowering businesses and brands. Their voice has a certain value in determining the price of a service or product. Not over yet, the development of this community has promoted the democratization of online information. Customer reviews and suggestions from social media have become a reputable piece of information source alongside the experts’
Statistics have shown that a 5% increase in customer retention rate can yield a 25% to 95% profit growth rate.
Reach out to your customer
So how to exactly satisfy the customers and achieve the results? Building a customer community is the very significant way to engage your customer that many businesses tend to ignore. A brand just can be close to its customers if there’s a place for connection.
Increase Up-sell & Cross-sell
Even after the transaction is over, make the customer feel that they are always on top of your mind. This encourages them to choose you over and over again. And this continued relationship will bring you different opportunities.
Whenever you come across your customers’ post/topic/question that can be solved by up-selling or cross-selling, make sure you reach out to them and let them know that you have a wide range of offers they can choose.
Let them be shared and talked whenever possible. The customer community should be a place where customers can get information about benefits when upgrading their current items, or adding some new services or functions.
Motivate customers to connect, share, and support each other.
Sometimes, your customers are the most reliable and accurate source. Therefore, the space for the customer community is the most convenient means to share their feelings about a product/service. It is also the place to give customers exactly what they need or want. They will not need to call the customer support team in a panic mode when having problems. Instead, they can find all the information they are looking for and interact with people who have encountered similar cases in the community.
Customers are your best ambassadors without any payment.
Your customer community is the place where the customers talk about your great things. There is not any ambassador out there better than your current customers. What they spread is what the world knows about your brand. Engage with them and create a successful story to gain more leads and customer retention.
Customer communities will improve your customer support. Give participants the support they deserve and the benefits of creating a community will not be hard to reap.
Start to create your customer community with phpFox today to take great advantage of this platform for your business. Along with free consultancy, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to firstname.lastname@example.org