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  • Ecommerce on Social Networks

    Ecommerce on Social Networks

    According to research, statistics from Statista,  as of August 2019, more than 30% of the users between the ages of 18 and 34 years reported purchasing something through social media. As many people tend to like shopping online more and more nowadays, making  ecommerce on social networks is a potential goldmine waiting to be tapped.    RELATED: How Localization Can Affect Your Business   In This Article:  What Is Ecommerce on Social Networks?  Ecommerce on Social Networks Is Powerful  Benefits of Ecommerce on Social Networks  What Do You Need for Ecommerce on Social Networks?  Tips to Get Great Value from Ecommerce on Social Networks   Ecommerce on Social Network - Endless Possibilities for Business   What Is Ecommerce on Social Networks?    When it comes to ecommerce on social networks, the term refers to the practice of promoting an ecommerce site using social media. Brand awareness, online followers, and online sales may all be generated by ecommerce shops using social media. Using social media may help a business build its online presence by getting its name, profile, products, and services out there.   Ecommerce on Social Networks Is Powerful    When e-commerce is integrated with social media, it helps users to discover businesses through social content and find the products they wouldn't typically look for on an e-commerce site.   It's critical for emerging niche companies to use this "discovery through social content" strategy because they might not have as much money for advertising on an e-commerce site. There is more time for a company to develop a unique shopping experience and for the customer to get to know the brand, resulting in long-term customer loyalty.   It's easy for businesses to develop engaging, shareable campaigns on social media platforms because of the social component. As an illustration, the discovery process might include things like group-buying, discounting, interactive contests, and even online games.   Benefits of Ecommerce on Social Networks    Reach Your Target Audience Where They Spend the Most Time   Through SEO and PPC advertising, you may contact people when they are actively looking for a particular product, but social media allows you to reach them wherever they hang out online.   Engage Your Target Audience in a Casual Way   Platforms such as Facebook and Twitter allow you to communicate with potential consumers in a less formal manner than any other advertising channel, making it simple to have a two-way discussion with people who are interested in learning more about your products and services.   Expand Your Online Reach   Nearly any business can profit from using social media platforms such as Facebook, Twitter and Instagram to advertise their products and services. This is especially true for businesses that sell goods and services via the internet.   Help Your Brand Get Shared Online   A major benefit of social media is the ability it gives your present consumers to spread the word about your business to their friends and family.   What Do You Need for Ecommerce on Social Networks?    If you're going to use social media to promote your business, you'll need both a plan and some resources. Most strategies will explain how your company will use social media to sell and advertise, as well as connect with and engage its followers.   Tips to Get Great Value from Ecommerce on Social Networks   You want your ecommerce social media marketing and promotion efforts to be worthwhile if you invest time and money into them. A good return on investment may be generated by utilizing these five ideas for ecommerce social media.   Boost or promote posts, like on Facebook, to increase engagement, views, and conversions Post photos and videos to generate even higher engagement rates Partner with micro-influencers to reach your target audience at a cost-effective rate Focus on the networks that your audience uses versus the most popular networks overall Set aside time to respond to user comments, questions, and reviews   Every day, your aim as an online shop is to generate more sales. You may achieve this aim using a variety of digital marketing platforms; but, social media is the one that guarantees both new and return consumers.   We here at phpFox provide you with one of the best solutions for building your online community and social networks. Having various built-in features, allow you customize your network any way that you see fits. Not only that, our team of experienced developers and IT helpers are always available to help you out when you need it. So what do you say? Are you ready to get started with ecommerce on social networks?   Contact us now and let us help you bring your ideal social network to life.   UP NEXT: How UI/UX Impact Your Business Get the People to Contribute More with Gamification What Makes a Good Online Community?
  • Marketing on Social Networks

    Marketing on Social Networks

    Businesses of all sizes may use marketing on social networks to connect with potential clients and consumers. Customers are already connecting with companies on social media, and you're losing out if you're not using sites like Facebook, Twitter, Instagram, and Pinterest to talk directly to your audience! Great social media marketing may help your business achieve extraordinary success by generating loyal brand supporters and increasing traffic, leads, and sales.   RELATED: How Localization Can Affect Your Business   In This Article: What Is Marketing on Social Networks?  How Does Marketing on Social Network Work? Tips for Marketing on Social Network How to Choose the Right Social Networks for Your Business   Marketing on Social Network - Powerful Tool For Businesses    What Is Marketing on Social Networks?     Because of the diverse nature of marketing, marketing on social networks is equally diverse. Marketing outreach may take various forms, ranging from overt ads to more subtle methods of establishing a connection with potential clients. Similarly, social network marketing may be simple advertisements for products or services, or it can be a way for a company to build connections.   Social network marketing is a large field of marketing because of social media's prominence. Marketing on social networks may be defined as every time a firm uses social media. It's possible to do this type of outreach on any social media site — Facebook, Twitter, YouTube, and so on.   How Does Marketing on Social Network Work?   When done right, marketing on social networks can help your business:   Build word-of-mouth reputation Increase sales leads or referrals  Drive traffic to a business blog or website Provide a means of feedback  Keep the public up to date on the news, events, special promotions, sales Provide more in-depth customer service Develop new products or services   RELATED: How to Build an Effective Social Video Platform   Tips for Marketing on Social Network   Social Media Content planning   Every successful marketing campaign needs careful planning. Consider keyword and competition research to assist you in coming up with content ideas that will appeal to your target audience.   Good quality social content   When it comes to marketing on social networks, content reigns supreme, as it does in other aspects of online marketing. Make sure you write on a frequent basis and provide really useful content that your target consumers will find useful and fascinating. Social media pictures, videos, infographics, how-to instructions, and other types of information may all be shared on social media.   Social Media for Content Promotion   Social media marketing is a great way to let people know about your greatest blog posts and website content. It will be easier for you to upload all of your fresh material and ensure that your viewers can easily find it after you've established a strong social media following. Aside from that, outstanding blog posts will aid in the growth of your subscriber base.   A Consistent Brand Image    In order to portray a consistent brand image across many social media platforms, your company has to use social media marketing techniques. In spite of the fact that every platform has its own distinct atmosphere and voice, your company's basic brand should remain constant regardless of whether it's pleasant, entertaining, or trustworthy.   Social Media for Content Promotion   Social media marketing is a great way to let people know about your best blog posts and website content. It will be easier for you to upload all of your fresh material and ensure that your viewers can easily find it after you've established a strong social media following. Aside from that, outstanding blog posts will aid in the growth of your subscriber base. In an unexpected way, content marketing and social media marketing work together to boost one another's effectiveness!   Keep an eye on your competition   Your competitors can help you with valuable data and information for high-quality keyword research and social network insight. If your rivals are utilizing a certain social media marketing channel or approach that appears to be working for them, try doing the same, but better.   Sharing Curated Links    While utilizing social media for marketing is a fantastic method to attract followers, fans, and devotees by using your own unique, original material, it is also a chance to connect to other publications.    If you think other sites give fantastic, quality content that your target audience would like, don't be afraid to connect to them. Curating and connecting to external sites increases trust and dependability, and you may even receive connections in return.   How to Choose the Right Social Networks for Your Business   With a huge variety of social networks, you probably already have a general idea of what each one is used for.    Facebook. a place where people go to unwind and talk with friends, keep your tone light and pleasant. Remember that organic reach on Facebook might be quite restricted, so consider a low-cost Facebook ad campaign, which can have a significant influence on your organic Facebook presence as well!   Pinterest. An image-centered platform great for retail and allows businesses to showcase their products and services through eye-catching visuals.    Linkedin. A more professional social media marketing platform. LinkedIn Groups is a fantastic way to start a professional conversation with people in similar sectors, as well as a platform to share material with like-minded people. It's also excellent for job postings and general employee networking.   That's only some of the most popular social platforms that businesses use to bring their brand to a bigger audience. However, not every business is suitable for one of those platforms. That's why it's a good idea to create your own online social network.    Getting your own online social network can give you a more proactive way to create an online community of the same interest. The network will be specifically designed for your target audience which will help you improve interaction with your audience. Not only that, having an online social network can save costs from wasting it on ads.     With the help of phpFox, you can build your online niche network or social platforms that fit your ideal marketing strategy and target audience. With a unique social network that is only targeted at the right target audience and consumers, you will be able to quickly adapt a perfect marketing plan to increase your brand awareness and revenue in no time.    Contact us now and let us help you bring your ideal social network to life.   UP NEXT:   Tips to Build a Great Online Community The Benefits Of Online Learning Communities Why ChatPlus can leverage your community’s communication  
  • How Do I Join an Online Community?

    How Do I Join an Online Community?

    Joining an existing online community of individuals is not different from meeting a new group of people in person. There are some social standards that must be observed in order to get a warm welcome. Here are some basic guidelines for you to follow when joining an online community.    RELATED: Different Kinds of Online Communities   In This Article: Don’t Start Your Own Threads Straight Away Begin by Joining in Little and Often Give Before You Take Be Nice Check Frequently Why You Should Join an Online Community   Things to Know About  Joining an Online Community   Don’t Start Your Own Threads Straight Away   It's a good idea to wait a while before beginning your own threads in a new online community, just as it's a good idea to gradually increase your participation in conversations. This offers two advantages.    To begin, you may study the posting pattern to determine which threads receive the most attention, the ideal days and times to start a conversation, and which users have the most useful ideas and expertise to give.    The second advantage of waiting until you have been welcomed as a regular member of the group and people know, trust, and respect you is that your post will be more likely to draw interest and higher quality response.   Begin by Joining in Little and Often   Building connections and establishing trust takes time. So, when you initially join an online group, take it gently and put your toe in the water. Though you walk in on your first day and reply to every inquiry and behave as if you know everyone, you may come off as an annoying attention-seeker. Instead, approach getting to know your new online contacts the same way you would new acquaintances in person. Introduce yourself and, over time, gradually establish yourself as a valued member of the group.   Give Before You Take   You must first develop a bank of goodwill before you can begin requesting information and favors from others. Being giving with your time, knowledge, and interests will make other members appreciate and respect you. You may ask for aid if you've established yourself as a giving, engaged member of your online community, knowing that people will be eager and delighted to return favors and support you.   Be Nice   This may seem like an easy guideline to add, but it's a crucial one, especially if you're posting as the spokesman for your company rather than just yourself. The internet is full of intriguing people with a wide range of ideas and goals. And, for all of the lovely, honest, and well-intentioned individuals you'll meet in online groups, there will always be members you don't like for personal reasons, or who go out of their way to cause trouble.   However, regardless of what someone says or does, strive to stay cool, professional, and distant. Keep in mind that everything you say and do reflects on your company. In a single instant, letting down your guard and revealing someone what you truly think of them may erase months of meticulous reputation-building. So, as apparent as it may seem, being nice is definitely one of the most essential principles to follow while joining an online community!   Check Frequently   Whether you've asked a question, started a discussion, or remarked on a topic, try to return as frequently as possible to see if anybody has answered or reacted. And, if they have, reply and, if appropriate, thank them. It is not only polite, but it also makes you appear more professional and alert, which is always a good thing.   Now that you know how to join an online community. How about creating an online community and trying things out yourself? The goal of an online community is to build meaningful connections among consumers or members through comments, ideas, and participation. Increased brand loyalty and stronger long-term connections translate into more possibilities for the whole community as a result of this development.   PhpFox can help you with all the needs to create an effective working online community. Contact us now and let us know how we can help!    UP NEXT: What Makes a Good Online Community? Online Community Change How Business Work During the Pandemic Tips to Build a Great Online Community  
  • How Can Mobile Apps Optimize Your Business?

    How Can Mobile Apps Optimize Your Business?

    In this 4.0 industry era, everything has been digitized and modernized on a whole new level, from buying groceries to paying bills. Anything can be done with a touch of a button on your mobile devices. Mobile Apps have changed the way we do business forever. Check out how you can optimize your business with mobile apps.    RELATED: How UI/UX Impact Your Business   In This Article: Mobile Apps Connect Better with Your Customer Improve Customer Loyalty with Mobile Apps  Mobile Apps Boost Profit Create a Personalized and Direct Marketing Channel  Build Stronger Brand   Mobile Apps and Its Endless Possibilities   Mobile Apps Connect Better with Your Customer   Customer service is no longer limited to face-to-face interactions between smiling sales workers and customers. Because 2.6 billion individuals now have high-powered mobile devices at their fingertips at all times, mobile applications have become the genuine game-changer in customer care.   If someone discovers your app in the middle of the night and needs information right away, all they have to do is turn on their smartphone and download your app. Later, if the notion occurs to them that they should purchase your goods, they will be able to do so without having to wait for regular business hours when real human beings are awake.   So, if customer service is one of your top concerns (and it should be), mobile applications are the answer to increasing overall customer happiness.   Improve Customer Loyalty with Mobile Apps    A high rate of client retention is an essential component of nearly every successful organization. It is frequently feasible to maintain a high retention rate by providing excellent value to your consumers and ensuring that they are constantly happy.   Loyalty programs, on the other hand, are an excellent opportunity to take things a step further.   Loyalty programs on mobile applications might assist you in avoiding this typical blunder. Here are some simple methods to integrate loyalty programs into your mobile app experience:   Make customized product suggestions on time. This will necessitate careful examination of user sessions. You may then propose goods that will keep them coming back.   Provide app users with immediate benefits. You can, among other things, build a point (cashback) system that rewards purchasers with a portion of their purchase. They may then utilize these points to make other purchases.   Encourage people to share socially. Use social media buttons to encourage app users to share their brand experience and raise awareness.   Loyal customers are valuable not just for direct income creation but also as marketing outlets. They aid in the acquisition of new customers.   Mobile Apps Boost Profit   When customer satisfaction rises, sales generally rise as well. According to the study, 70% of purchasing experiences are affected by how consumers perceive they are being handled.   The more individuals that are interested in and happy with your product and service, the larger the consumer demand. And believe me when I say that if you have a product that your consumers can't wait to get their hands on, that demand will reward you with some big returns.   That's where the mobile app shines brightly. However, it is critical to keep prices down when creating them. As mobile apps are one of the quickest ways for customers to interact with you and your services, you can take advantage of it by using CTA or Call-to-action buttons such as "buy now," "shop now", "try it out" to increase conversion.    Create a Personalized and Direct Marketing Channel    When customer satisfaction rises, sales generally rise as well. According to SalesForce, 70 percent of purchasing experiences are affected by how consumers perceive they are being handled.   The more individuals that are interested in and happy with your product and service, the larger the consumer demand. And believe me when I say that if you have a product that your consumers can't wait to get their hands on, that demand will reward you with some big returns.   That's where the mobile app shines brightly. However, it is critical to keep prices down when creating them.   Create a Personalized and Direct Marketing Channel    The marketing department is another area of your company that may profit greatly from a customized mobile app. The first obvious benefit that digital marketers gain when firms go mobile is direct access to consumer information.   Data acquired from user sessions and entry points into your app may be highly valuable for optimizing your marketing activities. Once your marketers have all of the data they want, an app allows you to distribute content to your consumers more effectively than other traditional marketing methods.   Here are some examples of how mobile capabilities enable this direct approach to marketing:   Push Notifications: The power of push notifications on smartphones is obvious. According to a Pushwoosh post, push notifications have an average opt-in rate of 70%. The difference is obvious when compared to email marketing's 5%.   Response Time: Because consumers just want to get to their intended action, they will always engage with your offers or prompts as soon as possible. In the case of emails, you may have to wait up to six hours on average.   In-app Click-Through Rates: Ads, calls to action (CTA), and any other business-related element will always have a better clickthrough rate within applications. This also applies to push notifications.   Build Stronger Brand   The more value you provide your consumers, the more interested they will be in your brand. However, without purposeful branding efforts, it is hard to develop a deep brand experience. This is where branded mobile apps come into play.   This is where branded mobile applications come into play.   Mobile devices are becoming an extremely important component of our daily life, with a significant quantity of usage time. App owners may use this channel to enhance their brand.    The more branding components (logos, color schemes, etc.) you have directly into your app, the higher the influence on your brand marketing outcomes you can expect. You can also utilize the data generated by this app to better understand your target demographic and enhance your brand marketing approach.   Struggling to build your brand? Reaching out to wider target audiences? No idea what to do? Why not start by creating a mobile app version of your business and services. PhpFox can help you with all the needs to create an effective working mobile experience for your customers. Contact us now and let us know how we can help!    UP NEXT:   What Makes a Good Online Community? How Localization Can Affect Your Business Why ChatPlus is important for your phpFox online community?  
  • How UI/UX Impact Your Business

    How UI/UX Impact Your Business

    User Experience (UX) and User Interface (UI) are two of the most crucial factors of your business website. So let's find out what UI and UX are and how they can affect your business.   RELATED: phpFox 4.6 – How to keep your user experience consistency in Mobile Era   In This Article: What Are UI and UX? How Do They Work Together? The Impact of UI and UX on Your Business   Things You Should Know About UI and UX   What Are UI and UX?   Before we go any further to the impact of UI and UX on your business, you first need to understand UI and UX.    UI (short for user interface) design enhances the display and interaction of a software program or product. It emphasizes navigation, aesthetics, and how the product interacts with consumers. UI also handles concerns like responsiveness, efficiency, and accessibility. Consistent layout and appropriate visuals design are other important characteristics of a hassle-free UI design.   UX (short for user experience) design is the process of improving the entire experience of the user when they engage with your software program or website. The objective of UX is to deliver maximum client pleasure. A strong UX design results in a software solution that is simple to use, intuitive, and appealing.   How Do They Work Together?   The overall feel and design of your company website may increase your credibility by 75%[1]. Furthermore, your website design influences the first impressions of your company. Finally, around 88% of consumers do not return to websites where they had a negative experience. That being said, when it comes to bringing your business online, your site's UX and UI should be a top concern.   Information architecture. Also known as IA, it is the process of creating the information structure of a website or application to meet the needs of the business. The major goal of AI is to make navigation easier for users regardless of browser.   Usability design. The term "usability" is derived from the word "use." It's all about usability. Many people might be turned off by a complicated app or website. Users will quit a product if they believe it is too difficult, and they may never return. Usability design strives to create things that are simple to comprehend and simple to use.   Interaction design. The process of envisioning the product's design and how consumers will interact with it is a component of UI/UX design. It entails brainstorming and designing/selecting, among other things, colors, aesthetics, typeface, pictures, music, motion, graphics, and space. How can you make the most of these aspects to improve user interaction and experience? That is the question that interface design is attempting to solve.    Visual design. Finally, the visual design attempts to enhance a product's aesthetic appeal and usefulness via the use of appropriate pictures, typography, layout, and color. It entails picking the appropriate pieces based on the region of the application/website and carefully positioning them to build interfaces that improve user experience and promote conversions.   The Impact of UI and UX on Your Business   1 Identifies Personas   Knowing your target audience is critical for every organization, and developing a persona is one of the numerous problems that arise during the UX design process. Creating a fictitious persona aids in the development of customer-oriented solutions.   2 Customer Journey   UX is a critical technique for improving the customer experience since it assists in identifying the consumer's motivations and needs. This aids in concentrating on an acceptable design solution. A great user experience and interface design set you apart.    Excellent UI/UX design draws attention to your items, whether in app stores or search engine result pages. That initial impression is crucial. It can help you generate a lot of visitors. Once users are in your app/website, the frictionless UX/UI design will keep them browsing for a longer period of time. Increased conversions are directly linked to longer stay durations.   3 First Impressions and Credibility   According to research published on the Nielsen Norman Group website, initial impressions have a significant influence on consumers' perceptions of aesthetics, usability, and trustworthiness. And we all know how important first impressions are, especially with so many competitors vying for the same customers like your company.   Meanwhile, another research released by The British Computer Society discovered that a website's overall aesthetics contributed an astounding 75% to its credibility.   4 Returning Customers   A good user interface and user experience design are equally important in obtaining repeat purchases. Customers will return if they believe your website is simple to use and highly customized to match their demands. Needless to say, repeat sales are among the most lucrative. As you may have heard, it costs 3.5X more to acquire a new customer.   5 Brand recognition   Brand recognition can generate traffic for a long period. Branding also increases the trustworthiness of a company. Clients are immediately put at rest when they notice your brand colors and emblems. This can foster consumer loyalty, resulting in repeat transactions over time. A strong UI/UX design is an essential component of digital branding.   So what are you planning to do to improve your UI and UX? If you don't know where to start, you should seek help from professionals. We here at phpFox will get you more customers by improving your UI and UX. Contact us now and let us know how we can help!    UP NEXT: The importance of user experience How to Build an Effective Social Video Platform Online Community Change How Business Work During the Pandemic   REFERENCE:   [1]Stanford Guidelines for Web Credibility - Retrieved from: http://credibility.stanford.edu/guidelines/index.html   [2]First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing - Nielsen Norman Group Retrieved from: https://www.nngroup.com/articles/first-impressions-human-automaticity/    
  • How to Build an Effective Social Video Platform

    How to Build an Effective Social Video Platform

    Videos, pictures, infographics have all become critical components of a successful digital marketing plan. Visual assets are essential to how modern businesses tell their stories and sell their products and services. With a good video social platform, you can even raise your brands/companies to the next level!    RELATED: Online Community Change How Business Work During the Pandemic   In This Article: Why Should You Use a Social Video Platform? Different Social Video Platforms Solution for Social Video Platform   Why Should You Use a Social Video Platform?   Video marketing continues to be the most effective digital content format, generating more views, interaction, and responses than any other social posting choice. Numbers have shown that video content is viable for businesses to grow and expand to a wider audience.    However, this has also raised many questions surrounding if the video on social media is effective as Facebook and other platforms report high engagement numbers. Here are some of the benefits that a social video platform can potentially bring you:     Engaging your audience on a more personal level is a fantastic approach to engage with them. Posts with a high level of engagement (likes, shares, comments, etc.) are also more likely to spread and be noticed by others who share your existing audience's interests. It is possible to define new engagement/reaction suitable to the target audience.   Brand awareness is difficult to quantify, but if more people share your video and/or more people than usual visit your Page, website, or landing page (through your campaign link or not), you may infer this increased level of traction is increasing your brand awareness.   Increase traffic and conversions rate. Visual appeal can greatly impact the user experience on a whole different level, creating their first impression on the website or the brand. Meaning you will be able to catch their attention a lot easier, and they will have more time to spend on your website. Therefore, the chance to get them into using your service or buying your product will be drastically increased.   If you're still skeptical, these numbers will speak for themselves:    Video generates more engagement than any other content type on Instagram[1]   LinkedIn users are 20x more likely to share a video on the platform than any other type of post.   Tweets with video see 10x more engagement than those without[2] - and Promoted Tweets with videos save more than 50% on cost-per-engagement   Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform.   To give better insight, we put together a list of statistics and information regarding the topic.   Including a video on your landing page can increase the conversion rate by up to 80% (Unbounce)   68% of people will watch a full video if it's a minute long or less (Convenience and Convert)   66% of people said they'd prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post. (Elite Content Marketer)   33% of viewers lose attention and will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (50 Wheel)   91% of marketers are pleased with the ROI of their social media video marketing initiatives. Indeed, 93 percent of firms claim to have gained a customer as a result of a social media video. (Animoto)   According to a Buffer study of over 777 million Facebook posts, videos receive 59% more engagement than other post types. (Buffer)   In Australia, mobile is the dominant device for video viewing for less than 45 seconds (at 69% ). However, the non-connected living room widescreen reigns supreme for more than 55 seconds (at 61% ). (Facebook)   Video views on Twitter have increased 220 times in the last year. In addition, 93 percent of video views on the microblogging site occur on a mobile device. (Twitter)   According to Alexa statistics, Youtube is the second most popular website in the world after Google (Alexa)   Different Video Social Networks    TikTok is the Gen Z-favorite social video platform where you can gain your next 15 minutes of fame. TikTok is used by an estimated 1 billion people worldwide to view and share 15-second music videos that can be quickly made directly in the app to boost your social marketing video. TikTok has grown five times faster than in 2019 by 2020, thanks in part to the epidemic. It is presently the most downloaded app on the planet.   Instagram has spent the last few years focusing heavily on improving its users' video experiences. The visual storytelling video platform has reached 1 billion monthly active users as a result of game-changing updates over the last few years, including 60-second video, Instagram Stories, and Instagram Stories templates, live video and messages, 'hands-free' video, and, more recently, IGTV – all of which have contributed to the exceptional growth of their ad business that will not slow anytime soon. Businesses benefit as well since 200 million Instagram users view at least one company profile every day.   However, most popular social video platforms like Tiktok, Instagram, Youtube, etc., tend to focus more on the general public, so they can't target a specific audience. This has led to various problems, including video targeting the wrong demographic. Not to mention the ads running on these platforms can create interruption while watching videos. Essentially, a new Video Social Network isn’t necessarily a replacement for those successful platforms, but it can act as a supportive platform for creating diverse options and providing more diversity.  Solution for Social Video Platform   If you're thinking about how to fix these problems, then we have the solution for you. With phpFox, you can create your own social video platform, including all the functionalities of other platforms, such as uploading videos from local storage or from URL and allowing them to be shared with users in the network. Giving feedback, interactions are also included.    Not only that, users can be provided with the ability to watch specific videos from a certain category making it a lot easier for businesses to focus on targeting a specific audience. This means that if you're planning to create a community with the same interests, it will be a piece of cake. Furthermore, the phpFox store also supports various third-party video themes and video apps with added functions, all the things you need to build an online social video platform suitable for you and your user.   phpFox also provides a customization service in which you can order a custom-made social video platform tailored to your personal needs. This is suitable for both mobile and web versions, making it a lot more accessible and interactive for the user.    What are you waiting for? Contact us now and get started on your social video platform.    UP NEXT:  The Advantages Of Video Conferencing What Makes a Good Online Community? Why is ChatPlus important for your phpFox online community?   REFERENCE:   [1]Video Content Gets the Most Engagement on Instagram - Retrieved from: https://mention.com/en/blog/video-engagement-instagram/   [2]How video is reshaping digital advertising - Twitter, retrieved from:  https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html  
  • Different Kinds of Online Communities

    Different Kinds of Online Communities

    Online communities are increasingly widely used as business tools. According to a recent survey from the analytics company Demand Metric[1], two-thirds of businesses use various forms of online forums. Larger businesses are more likely to have communities, with 74% claiming to have one. So how many kinds of online communities are there?   RELATED: How to improve customer experience?   In This Article: Interest Communities Social Communities Local Communities Advocate Communities Insight Communities Professional Communities Support Communities   7 Kinds of Online Communities   There are several kinds of online communities that are attempting to achieve various commercial objectives. Currently, various kinds of businesses are attempting to establish online communities in order to get a competitive advantage in the market. Customers like to visit help groups in order to discover answers to specific problems.   Online communities come in a variety of shapes and sizes. Few companies have a distinct presence across many social networks. On the other hand, a handful of them choose one of two platforms to symbolize the best of what they are attempting to do. For example, they have a corporate blog where they provide news, updates, and niche-specific recommendations. The following is a list of several sorts of online communities.   Interest Communities   This is probably one of the most well-known kinds of online communities out there as these communities focus specifically on a certain hobby, brand or hobby. They may be a lot of fun as they tend to have a common interest, so make sure the content is interesting and entertaining for the members. When it comes to building these communities, videos may be quite helpful. You may publish your own video and encourage others to do the same.   RELATED: Get the People to Contribute More with Gamification   Social Communities   Another popular kind of online community is social communities. Some examples of online social communities are Facebook, Instagram, Twitter, Linkedin and many more. Furthermore, brands utilize social communities for marketing purposes such as brand awareness, broadcasting facts, and reaching a larger segment of the audience for the purpose of message and campaigns. Social networks are useful for keeping track of rivals, what they are up to, and identifying brand customer trends.   Local Communities   These kinds of online communities generally focus on a certain topic. They provide a means for neighbors to communicate information and news. Local leaders are present in these types of communities. They also have a lot of grassroots support and are very communicative.   They are on the lookout for marketing that may detract from the experience. They also manage and monitor marketing by limiting advertisements to a single day each week or by sloughing commercial communications into a distinct section of the community.   Advocate Communities   Such brands enable brands to mobilize loyal and enthusiastic customers. This sort of community, also known as advocate marketing software, compensates members for writing a testimonial, posting about the company on social media, and completing similar tasks. According to Laura Ramos, branded customer groups of this type can help promote good word of mouth.   Insight Communities   They are made up of a carefully selected group of customers who have a long-term engagement with the companies/brands. Such online communities enable the business to continually obtain high-quality input from interested stakeholders such as workers, partners, or consumers. It is a prominent mainstream market research technique that aids in the discovery of new paths in customer experience, marketing, and innovation.   Professional Communities   Individuals in a professional community can share comparable work experiences and advise. You should make sure that the information and details offered in the community look friendly to newcomers. You must also guarantee that the community's content and material are sophisticated enough to pique the attention of seasoned experts while creating such a community.   Support Communities   Members of these online communities might give product recommendations to other consumers. They are also beneficial to businesses in terms of lowering customer service costs. In comparison to social communities, this category provides a more systematic approach to collect creative ideas since support communities allow the business to track many sorts of service and product related interactions. According to studies, over 80% of businesses have some kind of support group.   Different types of online communities provide their own set of advantages to your company. To identify which kind best meets the needs of the business, you must first determine the aims of the business, then evaluate the level of consumer input needed, and then choose the correct and complimentary combination of different online communities.   Certain forms of online communities are more suited for dealing with certain business issues. To define the sort of community you will develop, you must first grasp the essential requirements of your business. The online community area has grown in popularity and is expanding on a large scale as organizations see the value of engaging workers, customers, and stakeholders in two-way and continuous dialogues.   That is why it’s essential to invest in your own online community, phpFox can help you with just that. With various built-in features and suitable for both mobile and web, everything you need to build your own community and gain more customers. So what are you waiting for? Contact us and let us know how we can help!    UP NEXT: How To Manage And Grow An Online Community 6 Steps to build an online community 5 reasons why enterprises should create a social network   REFERENCE:   [1]Online Communities Benchmark Report - Retrieved from:  https://www.demandmetric.com/content/online-communities-benchmark-report  
  • Get the People to Contribute More with Gamification

    Get the People to Contribute More with Gamification

    Gamification is to use elements of game design in non-game applications to make them more enjoyable and engaging. And it's increasing - according to M2 research[1], the gamification market would generate direct spending of 2.8 billion dollars by 2016.   RELATED: 5 quick solutions for spam protection on phpFox   In This Article: What Exactly Is Gamification? How Gamification Works Gamification Principles How Does Gamification Increase Engagement?   Gamification - a New Way to Boost User Engagement   What Exactly Is Gamification?   Gamification is the application of game designers' tactics and approaches to circumstances other than games in order to persuade others to regard these situations as if they were games. These might include elements like enjoyment, rules, competitiveness, points, and so forth, and then applying them to non-game situations.   There are several examples of gamification, arguably the most well-known being airline frequent flyer rewards schemes. The degree of engagement, impact, brand loyalty, time spent on an activity, and the game's capacity to go viral are all significant measurable success indicators from gamification.   Gamification occurs whenever game-like characteristics or components of game design are brought into non-game situations. In other words, real-world tasks are turned game-like to inspire individuals to attain their objectives. Frequent flyer programs, loyalty rewards points, and frequent shopper points are all instances of how gamification is used in everyday life. This gets them to keep "playing" and racking up the points to achieve the goals.     How Gamification Works   Gamification makes use of people's inherent impulses toward competitiveness, success, teamwork, and compassion. Tools used in game design, such as rewarding users for successes, "leveling up," and earning badges, are transferred into the real world to help inspire people to achieve their objectives or enhance performance.    Smart marketers utilize it to increase consumer engagement and influence consumer behavior. To do this, customers should be rewarded with virtual goods (such as points) for certain behaviors (e.g., purchasing something, joining up, using the product, filling out their profile), and those virtual objects should grant access to special privileges and incentives, such as levels or prizes.   Gamification Principles   Prof. B.J. Fogg, an experimental psychologist at Stanford University[2], created a model for behavior modification. It states that for a behavior to occur, three factors must converge at the same time: motivation, ability, and trigger. The essential element is that all three factors must converge together.   The structure is all on timing - if all of the components don't fire simultaneously, the player will lose interest or grow upset. Here are some gamification principles to consider when designing your website and applications.   Rewards. A reward is something you receive and are pleased with, and the essential component is the bit about feeling good. Consumers should be rewarded with virtual goods (e.g., points) for particular behavior (e.g., purchase, form completion). Those virtual things should provide access to exclusive privileges and incentives, such as levels or prizes.   Loss Aversion[3]. Most individuals would rather avoid losses than make gains. One approach to get started is to give folks something they can lose straight away (unless they keep playing).    Status, competition, and reputation. Most people innately desire a greater status, and not only to keep up with others. This is why leaderboards are beneficial. Making accomplishments social also motivates people to constantly one-up one another and stay motivated to attain certain goals.   Feedback. Feedback informs users that their desired action has been registered and displays the results of that action. Seeing points increase as activities are performed, a clear and immediate reward system. It's also a clear indicator that the user is coming closer to achieving their objective. Achieving minor goals on a regular basis in order to achieve a greater goal is typically what makes games addicting.   How Does Gamification Increase Engagement?   To summarize the psychology underlying it, game dynamics employ positive feedback (points, badges, status, progression, and so on) to motivate users. Following that, they improve users' perceived ability by making tough activities/challenges easier to do, either via practice or by decreasing the activation threshold of the desired behavior.   When motivated users have the most excess in their abilities, game dynamics place triggers in their path. That is, triggers that prompt the user to act are intended to bring together motivation, ability, and trigger all at the same time.   All of this adds up to a powerful motivator of user behavior.   With phpFox built-in features, you can easily apply gamification to your social network to improve the overall experience of the user and get them HOOKED. phpFox has already developed methods to achieve points, the base to build gamification for each social network. For instance, building an award module for users based on their achievement points.   Just ONE click away to get your own Gamified Online Social Network.    UP NEXT: How to Host a Successful Online Event phpFox Affiliate – How It Works A strategic thinking on building engagement towards Online Community     Reference List:   [1] What is Gamification? - Wanda Meloni - M2 research. Retrieved from:  https://www.slideshare.net/gzicherm/wanda-amification-summit-presentation-m2-research-final [2] Fogg Behavior Model - Prof. B.J. Fogg, Stanford University. Retrieved from: https://behaviormodel.org/ [3] Loss aversion - Wikipedia. Retrieved from: https://en.wikipedia.org/wiki/Loss_aversion  
  • How to Host a Successful Online Event

    How to Host a Successful Online Event

    Everything has changed because of the pandemic, and we have to use online virtual platforms to create events from meetings to workshops. So what makes a successful online event?   RELATED: phpFox Affiliate – How It Works   In This Article: Know Your Target Audience Define Event Goals Event Branding Create a Team Choose a Speaker Pick the Perfect Time Choose a Platform Test Run Send Survey Evaluation   Tips for Creating a Successful Online Event   Know Your Target Audience   First and foremost, before any event, you need to know and understand who your target audience is. To identify who your target audience is, you should ask yourself the following questions:   Who is the event for? What are your ideal attendee's personal objectives? What barriers or challenges do they confront in their line of work or in their everyday lives? What is the purpose of the online event?    Define Event Goals   Determining your event goals goes hand in hand with determining your target audience. What are your goals as an event planner?   The goal of your event is what you want it to "do," and knowing that will help you map out a course to get there.   To begin, choose an event type from the drop-down menu. For example, if you want to hold a virtual networking event, you need to set up and advertise your event differently from a virtual trade fair or expo. While one just needs powerful chat and connect capabilities, the other also needs virtual display booths, a show floor, and extensive chat tools. Video production or live streaming capability is likely to be required for a virtual meeting.   Once you've done that, consider what success means to you. Do you want to increase the number of people who know about your brand, or do you want to earn cash from tickets? Are you trying to raise money and publicity for a certain charity or good cause?   Event Branding   Establishing an event brand will ensure that your event marketing efforts are directed at your intended demographic.   This calls for the development of a logo, a slogan, and perhaps a hashtag, as well as a distinct brand message. Your marketing channels should promote your messaging and branding.   Posts on social media are a great way to get your event's name out there and get people interested in it early on. Promote your brand by writing and sharing relevant blog articles, releasing video teasers, and building a community of virtual attendees that respect and trust your brand's actions and words. And try your best to be consistent with your branding, use the same fonts, color, designs, and logos, so it helps with brand recognition.   Create a Team   To get a successful event up and running, you need to put together a team that works well together either for offline or online events. A good team needs to have:   Tech supporter staff: These people can aid speakers with navigating the event's technology and alleviate any issues that attendees may encounter.   Admin staff: these staff monitor and moderate chat rooms and keep the abusive behavior to a minimum. They can also help the audience raise questions to the speaker if they have any.   Event supervisor: this person's job is to ensure that everyone is doing their job and follow the timeline/ script.    Choose a Speaker   Picking the right speaker for your online event is extremely important, as it will keep your audience interested and create a good impression in their minds.   Getting a sought-after speaker to speak at your online event is one method to be a success. Find a well-known expert on your issue by researching and listening to what they have to say. This individual should be able to command the attention of the audience due to their authority and knowledge.   Pick the Perfect Time   People have a lot of flexibility when it comes to attending online events, and they may take part from anywhere in the globe as long as they have access to the internet. However, this does not absolve you of the responsibility of carefully considering the date and time of your event.   Depending on the target audience, you might need to think of the perfect date that suits them. It could be a good idea to hold your online event on a Thursday or Friday so that it won't interfere with the weekend plans.   Choose a Platform   There are a vast number of platforms out there that can help you create a successful online event. It would be best if you looked for the ones that allow you to:   Livestream video Enable video chat and live text  Create a customizable online booth Support online registration Organize break-out sessions and meetups.   With phpFox, you can create your own online networking site and online community in which you can also host various kinds of online events. From online workshops to webinars, all can be integrated into your website.    Test Run   To make sure that everything is running smoothly during the event, you should have a test run or rehearsal. By doing this, you can actively avoid the issues that may slip through during the planning stage, and you can quickly find a suitable solution for it.    Send Survey   Getting honest feedback is the best way to make your events better. Distribute a post-event survey to all participants, speakers, and sponsors.   The replies will inform you if your event was a success or a failure, and they will assist you in making future plans. Alternatively, you might utilize the results of this poll to generate ideas for future fundraisers or community activities.   Evaluation   How many invitations have you sent? How many people actually attended your online event? Which session has more comments? Which has less? How many people stay through the whole duration of the event?   These are the questions you should ask to evaluate your event. And looking through all the feedback, recommendations, and comments from the audience can give you a better idea of how successful the online event is. Not only that, but it also helps you improve to make future events even better.    phpFox is a powerful social network platform with various built-in features to help you host successful online events.  Contact us now! And let us know how we can help you create online events with your own online social network!    UP NEXT: What Makes a Good Online Community? Have you considered these top 5 most popular social networks for branding? 5 Benefits of Building an Online Brand Community  
  • What Makes a Good Online Community?

    What Makes a Good Online Community?

      A good online community can do more than just create a place for people with the same interest to come and interact with each other. Businesses with a good community can improve their brand loyalty, build trust with the customers, reduce service costs and drive sales. So let’s find out what makes a good online community.   RELATED: How to convert offline customers to online?   In This Article: Relevant User-Generated Content Engaging Content Crowdsourced Ideas Mobile Responsiveness Personalization Integration Gamification Performance Measurement   Relevant User-Generated Content   Smart brands recognize the importance of fostering an environment that encourages people to create meaningful and original content. User-generated content (UGC) improves community member involvement, which deepens a community's ties and perceived value.   Communities with relevant UGC frequently have a large number of members and are constantly expanding. UGC is more likely to be believed and spread since it is written by real people for real people, therefore assisting the community in growing.   Engaging Content   Visually pleasing communities attract more visitors. Allow your customers to upload images and videos to their galleries and articles. Members of your community utilize photos and videos to interact with other members and your business, answer questions, and write feedback. The traffic generated by picture and video material helps to grow the community and its size.   Crowdsourced Ideas   Successful online communities leverage their platform to crowdsource ideas from their most loyal members. These collaborative ideas may be used by brands to enhance existing products or assess interest in new ventures.   If you want to collect product innovation ideas and feedback from your top consumers, make tools in your community that allows users to submit ideas, vote on them, and leave comments available.   Mobile Responsiveness   Over 50% of all internet users globally use mobile devices or tablets to access the internet. Websites were formerly created with solely desktop functionality and user experience in mind. However, as the number of mobile users grows, it is becoming increasingly important to create websites that are adaptable to all design kinds.   This also applies to online communities. Your online community must be mobile-responsive in order for all users to have a satisfying experience. The most effective online communities provide a consistent user experience for all members.   Personalization   Inspire and develop your community by providing members with a curated stream of information that is relevant to them, encouraging them to contribute more. Personalization elements in communities allow community members to be treated as individuals.   Individualized experiences are crucial for members of the community; 80% of customers are more inclined to conduct business with a firm that provides personalized experiences. Personalization may also benefit the bottom line by increasing the efficiency of marketing expenditure by up to 30% and sales by up to 8%.   Integration   When online communities are completely integrated with current systems, they provide the maximum value to businesses. This will enable your brand to deliver better customer service to community members while also collecting important data.   Integrate your online community with existing support procedures to ensure a consistent experience across all help channels. Connect your CRM system as well, so that unanswered inquiries are automatically escalated to direct support channels.   Gamification   The application of game-playing features to another area of activity is known as gamification. Outside of real games, one of the first locations where gamification appeared was in online brand forums. The concepts and methods that drive gamification in modern communities have developed to fit more with a sophisticated member journey model in which the user experience designer's main job is to connect extrinsic incentives with intrinsic motivation.   Gamification encourages customers and workers to share more frequently and passionately. Automate game mechanics for daily tasks, such as giving badges the first time a member of an online community publishes, replies to a post, or praises another member's post.   Performance Measurement   It is critical to be able to assess community health and take action to keep it at its peak. Concentrate on metrics that are important to you by including features that assess the following six health factors: traffic, content, members, liveliness, engagement, and response.   phpFox Helps Brands Create Successful Online Communities    PhpFox is an online community-building platform with built-in capabilities that can assist you in creating a social website for your business, organization, startup, or just your shared interest group.   Your social material can adapt flawlessly to every screen size, whether your audience accesses your community through a desktop computer, tablet, or mobile phone. It's a snap to personalize your appearance and feel. There is no coding necessary! You may simply add, delete, or change any website component using our theme administration system.   Don’t hesitate to RING US up or leave a message at hello@phpfox.com.   UP NEXT:  5 Ideas To Build An Engaged Online Learning Community How To Manage And Grow An Online Community Small Business Goals To Set For This Year  
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