User experience (UX) is the overall experience of a user with a particular product, website, mobile app, or service. UX includes not only the use of features, but also other aspects such as the experience, emotions, and value. These are gained from interacting with that product, website, application, or service. So, what is the importance of user experience? Increase search engine rankings To increase the traffic of users to your website, SEO is the first thought tool. However, having many visitors to the website does not mean that the website is running effectively. Having a good web experience, customers will stay on the web for longer. This leads to bouncing rates reduction and the rise of conversion rates.In recent years, Google's algorithm has made some changes when it comes to ranking web pages on search engines. Accordingly, the search engine data is not only based on the traffic (website traffic) but also the average time users stay on the page and the rate of returning to rank the website. Keep customers staying Not only attracting new customers, but a company with good user experience is also likely to maintain brand loyalty and reap more benefits from its old customers. According to a 2009 US market research report, companies that provide a good user experience compared to companies in the same category will:Have a higher rate of 14.4% of customers who are willing to buy the next time Have a lower rate of 15.8% of customers who are willing to buy from their competitorGreat effect on revenue The speed factor in the user experience greatly affects the purchase decision. According to statistics from Amazon, just one of their websites has a speed of 1 second slower than normal will cost them 1.6 billion dollars per year. Another example, Microsoft's Bing search engine, which claims a 2-second delay in page load speed can result in a loss of 4.3% in revenue per visitor. In the opposite direction, the investment to have good UX brings very positive signals in terms of revenue. According to the Forrester report, on average, every dollar invested in UX results in $100 return (meaning an ROI of up to 9900%). Reduce costs for businesses Economic efficiency from UX is not just about revenue. Numerous studies have found a pretty clear correlation between investing in UX and saving other types of costs for businesses.According to a Forrester report, companies that invest in UX will have lower costs of customer ownership and customer support. Technology makes thousands of tasks much easier, without which certain tasks would not be feasible at all. Yet when it comes to developing applications, the rivalry is fierce. Ten applications that do the same job well, but the one with the better UX will always be the one who wins the game. Businesses can not ignore the importance of user experience If they want to stay safe in the battle on the market. phpFox always try to bring a good UX from our platform to the users. We keep improving and enhancing both the web platform and mobile app to make phpFox better over time. If you are planning to create your own community, do not hesitate to contact us via our Client Area. We provide our clients with a comprehensive solution for building an online community on both web and application.

 About a third of customers report that after just one negative experience, they would avoid doing business with a company. In the other side, they tend to spend more money and come back more frequently because of good experience. Customers always prefer a brand which makes them feel satisfied and happy upon their choices. So, knowing how to improve customer experience is very important for every business to access the success door. Deeper understand your customers Focus your attention on your goal customers and dive deeper into what pushes them. Build and develop different marketing personalities focused on these customers and define the particular traits that inspire them. Then, around this persona, build your marketing and product experience. Diversify the ways of communication We live in a world of omnichannel. During the shopping journey, 73% of customers use different kinds of channels. It could be mobile, laptop, email, chat, social media or in-person. Whatever the way is, you ought to be able to interact with them as they desire. And, all the communication platforms should provide a consistent experience. Available as always Besides communicating with the customers the way they want, you also need to be available for them whenever they connect to you. If you do not have the 24/7 customer service, try creating the content to serve them when you're not around. Now there are many tools that allow your channels to automatically answer for the preprogrammed questions. As well as that, you can create how-to guides or FAQs on your website. Furthermore, build your own customer community for your customer to share their experience to help others. You can consider phpFox as a partner to help you build that community. If you are interested, contact us via our Client Area. Grow relationships Why customers have to choose you when there are lots of brands serving the same services/products out there? It’s a piece of cake that they could be swayed by your competitor. That's why you need to engage with your customers and build relationships with them. Make sure you reach out to customers by all the channels such as email marketing, social media, advertising, etc. Create valuable and educational content to connect with them. Keep being in touch with your customers and let them know every update of your brands or your products. Listen to customers Regularly conduct surveys to get feedback from your customers. This helps you find out many hidden problems that are so important for your business. You can also add the review section on social media or your Google My Business account to let them share their experience. Hearing your customers helps you easier measure and evaluate the improvements. To sum up, customer experience is one of the most crucial factors to differentiate your business from your competitors. No matter how outstanding your product is, If customers experience is not great, your customers will not choose you the next time. Businesses should try their best to build good customer experience to turn the customers into brands advocates and build good brand reputation.

We are really happy that you are interested in phpFox. Thanks for choosing us as your partner. We always keep trying our best to make phpFox great. We want to hear from you. And, we value your feedback with interesting reward. Let's take phpFox survey and save big!We would really appreciate If you could help complete this survey, all the information collected will be valuable reviews and feedback for further enhancement of phpFox. There are two different surveys along with rewards for current and potential clients. Please go through this article to get the details of the survey and promotion. For current clients We will reward you with a $200 credit on your survey submission via the email associated with your phpFox license.  TAKE THE SURVEY Terms & Conditions to use the credit 1. This credit can be used for purchasing phpFox licenses, phpFox Solutions (Live Streaming, ChatPlus) and phpFox Development Services. 2. If you opt for Development/Customization the below rules will be applicable:The projects above $1,000 can use 100% of the credit ($200 credit) received through this campaign. If the project is below $1,000 then only 50% of the credit ($100 credit) can be used. If the project is below $500 then only 25% of the credit ($50 credit) can be used.3. This credit cannot be used along with other phpFox promotions or discounts. 4. This credit has a validity of 6 months and will expire by 12nd of February 2021. 5. For subscription users - You are only able to use this credit to purchase our self-hosted license or solutions.For potential clients We would like to reward you with a 25% discount for the survey submission.Do not forget to leave your email ID which will be associated with phpFox license at the end of the survey to which you will receive the promo code. TAKE THE SURVEY Terms & Conditions to use the discount25% off can be used on all phpFox licenses and solutions purchase 25% off cannot be used along with our other promotions or discounts The discount has the validity of 3 months and will expire by 12nd of November 2020.*Note: No third-party apps can be purchased using this promo code. The reward will be sent after the survey is closed.Please contact us via our Client Area if there is any hesitation.