Follow up with the introduction to Customer Community powered by phpFox, we fully aware that there is an uprising needs and demands to establish a successful Customer Community. In this blog, we will go over some steps and look at some aspects which surprisingly assist you to build up a powerful Customer Community with phpFox. Go Beyond The Common Traits of Your Products/Services
Knowing what you are lacking while maintaining a connection to your customers decides how your Customer Community will be built up and expanding. Keep in mind that your community shouldn't be limited to certain common standards. In other words, the community doesn't have to only focus on areas which your products/service are offering, but you can identify and nurture an inspiring brand purpose beyond your products and services. For instance, companies like Patagonia, Harley-Davidson, and Nike stand out as customers on their community share their passion not only for clothing, motorcycles, and shoes, but also for the outdoors, adventure, and fitness. Figure out what your customers are interested, keep up with their paces, feed them up with contents, it's more likely your community will be a success. Go with Customer-Oriented Direction
The keys to a successful customer community are to put users in control, go light on marketing content, and remember above all that the community exists to serve customers—not the brand. As explained in the Harvard Business Review:
“Managers often forget that consumers are actually people, with many different needs, interests, and responsibilities. A community-based brand builds loyalty not by driving sales transactions but by helping people meet their needs…For members, brand communities are a means to an end, not an end in themselves…Putting the brand second is tough for a marketer to do, but it’s essential if a strong community is the goal.” Allow prospects and customers to see your corporate values
Increasingly, prospects will turn into customers, and customers will become loyal, because they’re attracted to what your company stands for, which is evident in the values you demonstrate, including online. In a world where everything you sell is a commodity, value – product, price, service – is the threshold of a customer community, but values are the foundation. Value is easy to find these days. But when community members are attracted to your values, they keep coming back and bring their friends.
Start building your Customer Community now with the phpFox 4Biz solution, you get a free consultancy and optimal package offering while setting up, a professional maintenance service and a long-term cooperation from our experts of technical, marketings and social. Just check out biz.phpfox.com or email firstname.lastname@example.org