Category: Social Network Tips

  • 5 reasons why enterprises should create a social network

    5 reasons why enterprises should create a social network

    A social network may in the form of a website that allows people with similar interests to come together and share information, photos, etc. Nowadays, almost enterprises create a social network in order to push their customer engagement effort far beyond common practices. Here we may find some advantages of creating a social network for the business owners. Personalize client relationships by social networking Social media is a two-way channel that you have chances to build relationships with your clients and expectations. These platforms are not about pushing sales to the audience. Creating social networking helps enterprises have more interactions and open dialogues with users. Social media enables many changes to educate about a brand and build real relationships with your customized community. This shortens the distance from your audience, especially when you address them from personal accounts. Promote your business more effectively Almost small and medium businesses attract new customers through social media. Therefore, it is obviously essential to create a social network. One of the most common ways to promote a business is advertising on the social network. Thanks to the advanced options of targeting and remarketing, the enterprises can address the message to the audience that would more likely be interested in your products and services. Increase website traffics Attracting traffic to a website is one of the most factors for enterprises. For these reasons, creating a social network is really necessary. This is not only directly drives traffic to a page, but it also improves search ranking.SEO is a durable and challenging process that helps you get to the top of Google’s search results. External links, number of visits, selected keywords and website content have an impact on how well you turn out against your competitors in search engines. Besides, social media can help you improve these factors, both thanks to direct traffic, but also shared links through social media users’ profiles.Mine valuable insights on products and services Creating a social network helps you get ideas, feedback from your customers. They are the ones who use your service, so they know best what can be improved to fit their needs. If something does not work well, they are likely to report it on social media, exposing it to plenty of other consumers. By this way, you can get valuable insight into your customer’s preferences and behaviour. They are using it to find inspiration and ideas for new variants of your products and improve in current offers. Enhance brand loyalty Brands which regularly engage in social media conversations tend to observe the increased brand loyalty. When your company is on social networking sites, you are more approachable and reliable in the eyes of customers. Moreover, if you can build more personal and real relationships with a community, customers will be less likely to switch between brands. Showing them a human face will increase their loyalty to your brand than just another company that sells good products.Each enterprise has different goals to create a social network and ways it measures success. However, it’s important to stick to the basics and use them in ways that help your brand succeed.PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let's get FREE TRIAL today!
  • 5 Benefits of Building an Online Brand Community

    5 Benefits of Building an Online Brand Community

    Remove dependency on ads and promotions for traffic We usually love the favourite brands we shop because how they make us feel, not because they continually give us a discount or wave an ad in our face. Obviously, people mostly prefer to your brand if you have a robust online community. This is done by connecting your brand to social causes, creating a mission statement for your brand, and even with a rewards program. Customers will invest in your brand since your community represents the values your brand is all about. It allows you to sever your dependence on promotions and advertising. Increase customer retention Take a look at brand communities for some of the most luxurious brands in the world, like Rolex watches, Porsche cars, etc. We all know someone (maybe yourself) who is a die-hard fan and would never consider purchasing from a competitor - whether you have the money to buy one or not. When your community members are connected to your brand and the community around it, it creates a switching barrier. As a result of their dedication and investment in the community. By tapping into the emotions attached to looking and feeling your best, they’ve built a large online brand community.Create valuable brand advocates Your community can’t grow if nobody knows about it. When you inspire your community members, you can transform them being customers into a brand advocate. Advocates love your brand and become a valuable marketing channel, acting as a community megaphone to help bring others into your brand experience. When your community grows, it can only mean positive things for your business. By inspiring brand advocates, they can share the value of your brand to help bring in new delighted customers, and create a more engaging community experience. Help you understand your customers The only way to make your customer experience better is if you know what your customers are experiencing. Creating an online brand community allows them to learn what makes your customers tick, as well as what they do and don’t like about the customer experience. Armed with all the product reviews, feedback forms, and social engagements, there are lots of ways to find out everything you can do to make every interaction with your brand a delight. Create value-adds for your end-users End-users who come across your online community are not always customers yet. Before they purchase anything, then, you need to show the value your brand can provide. By using value-add marketing, you can create value for both your community and your not-yet customers. Creating value for your community members, shoppers, end-users and even casual website visitors will help your brand stand out, cutting through the marketing noise. PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let create a social network with our FREE TRIAL now!
  • Making a quantum leap in managing your online community

    Making a quantum leap in managing your online community

    Strong customer relationships can make your business success, boost customer retention and connect the emotional between them and your brand. One of the easiest ways to build this relationship is to create and maintain an online community. If you’re new to manage the community, here’s what you need to know. Set Metrics for Success Your online community can be a valuable tool for your business. It can engage with customers, build a brand and drive leads. Therefore, it is essential that you set metrics for performance measurement. These metrics can be used to dictate discussion topics, monthly themes, etc. Here are some data points to consider:• Traffic: If your online community is on your website, you should consider the traffic quality and quantity. Do you see growth over time and where is the traffic coming from?• Engagement: How many people are coming to the community? Which topics are they engaging in most? This may dictate future questions and content.• Members: How many new members do you gain every month and how many do you lose? Is this consistent month over month? Encourage Networking Is your community as valuable as your members think it is? Encouraging them to network with one another will make your community become a place to meet and talk, rather than just a group created by your company. The more value they get from your community, the more likely they are to check back, participate in discussions and stay involved. Monitor Closely Despite having guidelines, there may still be times that you need to remove a comment or address an issue. As such, it’s crucial that you closely monitor the community seven days a week. If you remove a comment, you may consider addressing the group about it or reaching out that person specifically to explain what caused it. When addressing the group, re-share the URL to the guidelines that everyone can get a refresher on what’s acceptable and what’s not.Initiate Discussion As the community manager, you should initiate discussions and get members talking. To stay consistent, you should add discussion points to your weekly or monthly content calendar, determine ahead of time what each week’s discussion topic will be. This allows you to prepare extra resources ahead of time. Cultivate Stories Asking customers to tell their stories, both about using your product and their work. Slowly, you’ll build a large customer story base to use for marketing assets and testimonials. Moreover, you should ask customers to share feedback from their co-workers, images, quotes and any other asset that illustrates their experience. Stay Organized You’re managing a lot of information that’s coming out of the community, from questions asked to stories shared. Your mission as the facilitator of the community is to keep it all organized so your company can use that information. For example, common community questions could point to an unnoticed flaw with your service offering or a necessary upgrade to your product. The more organized you are, the more the entire organization will get out of the community, making it more valuable. PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let create a social network with our FREE TRIAL now!
  • A strategic thinking on building engagement towards Online Community

    A strategic thinking on building engagement towards Online Community

    Building online engagement - building community resilience Organizations that haven't invested in online efforts can spend more on marketing resources. However, after a few consultations, people recognize the essence of online engagement and therefore marketing costs decrease over time. Here are a few reasons why community confidence can be enhanced through online engagement.Successful online communities are not just happening on their own. They are the outcome of thoughtfully implemented approach, strong design and patient care. People become generally trusting when they understand how to participate, where to locate information and how to access the knowledge they’re looking for. Using the social network script is now a trendy solution - a place for online engagement sets the stage for sustained participation.A strong community is a place of opportunity. Therefore, having local community assistance and stakeholders can reduce long-run expenses. In order to promote your plans through execution, you need community and stakeholders “buy-in”. Nothing generates “buy-in” more than a transparent mechanism that enables your community to have their own voice.Intention to reach a broader audience Reaching a wide audience is a common purpose, no matter what level engagement that an organization assumes. That is why effective projects prefer to combine online and offline community engagement methods. Here are a few of the main reasons online engagement platforms can help to reach a broader audience: Reaching more individuals and a variety of voices According to research by Statista, there are 3.58 billion online users and this is expected to continually grow. That means digital engagement has become one of the most effective methods to engage the most community members. Moreover, it’s really important to have that diverse voices and views, hence, not only to focus on the vocal minority but also reach the silent majority as well. The higher participation, the more data and knowledge Online participation is a welcome chance for community members who are fearful of social meeting formats. This provides a medium for broader, more moderate views than those features of traditional planning meeting attended mainly by enthusiastic activists. Public involvement brings more information Public involvement brings more information to the decision and makes the difference between a good and bad decision for a business project. Moreover, these diversified involvements may generate more attention and interactions from within the community.More efforts in using Digital engagement Online engagement methods provide a lot of opportunities for organizations and community participants. Digital engagement can: Providing a better participant experience Content is the king, and rightly. Interactive contents are important since they can help visualize conversation and provide more fun, quick and clickable experience. In addition, the rise of technology and digital platforms means organizations have the ability to convey their messages out to the community rapidly with wide-spread impact. All interactive features are now provided by the social network PHP script. Uncovering hidden issues It enables you to use stakeholder ideas to shape the scope and vision of the message, gain early support, be conscious of, and address the community's issues at the beginning. Therefore, they do not derail the project at a later stage, get appreciation of the community's reaction and minimize the insecurities by identifying threats and problems early.Cost efficiency for operation Adding online engagement to your consultation methods can target and encourage many community members to participate with an effective value. Upgrading and monitoring easily Using traditional engagement methods in order to upgrade and involve the community in making the decision can get costly, quickly-think, printing costs, postage and hiring venues for public meetings. Organizations can use online consultation methods alongside traditional methods to upgrade, monitor information. In addition, this helps the organization reach a wider audience to reduce the amount of time they spend in consulting. Reducing instances of costly vocal minority negotiations Social media and online engagement tools provide a platform for project information to be given to the wider community while content is managed. Feedback can be given in real-time to the community, minimize the danger of misinformation. Unlike some traditional types of engagement, these methods can decrease the instances of expensive negotiations with a vocal minority, which can often lead to time delays and budget. Data-driven outcomes Online platforms mean you can create a report, rate feedback at any time. Therefore, your team can spend more time finalizing and approving reports.Digital engagement methods help organizations produce hard data quickly. Online engagement can combine data collection tools with instructional process. The good choices with education lead to higher-quality feedback.  Moreover, asking someone an open-ended or multiple-choice question is easy, but it can be uninformed or low-quality data. When using a specific engagement platform, you set the rules, guide conversations and this is what leads to more qualified data. PhpFox is the Leading platform to build online communities. Being trusted by more than 20,000+ community owner worldwide, we believe with our outstanding features, diversified functions and comprehensive ecosystem of addons/ themes, phpFox is now capable of bringing the best solutions with excellent customer service to customers at the global scale. Let create a social network with our FREE TRIAL now! 
  • How to stop spamming on your phpFox community (cont.)

    How to stop spamming on your phpFox community (cont.)

    Last time, we went over some tips on how to prevent your site from spamming by filtering out spammers during the registration process. But the issue remains if the spammers are already active and engaging on your community. And now the real question is: How to isolate them and eliminate their chances to annoy others? Fortunately, phpFox has the perfect answers to this question How to stop spamming on your phpFox community. By integrating 2 effective tools, phpFox allows you to control and reduce bots/spam effortlessly.Let's go over these useful tools to see how they work! Spam Assistance Spam Assistance primarily enables some additional spam-check features to your community. Admin has the flexibility to set a limit for each user behavior on site. From that preset standards, the system will check and mark any user with the violation. Then they will be temporarily dismissed from creating contents until Admin takes any further actions.To enable the Spam Assistance you will need to login to your AdminCP >> Select Spam Assistance under Settings menu.All of the features in this tool can help you to significantly reduce the amount of spam on your website. Admin can enable the Spam Checker and any additional checkers that will check posted comments from all users every few minutes and compare them for duplication. If there is any, this action will be counted as a spam instance from that user.Admin can also set a certain amount of comments a user can post in a period of time and whitelist URLs and emails that you have verified as safe.Above are some scenarios you can apply Spam Assistance to fight again spam on your site. Indeed, there are several other setting depends on your needs and demands. So go ahead and discover all these options and feel free to let us know if you have any inquiry about these.  Ban Filter In most cases, phpFox supports you to detect the right spam target in a very clean and automated way. Ban Filter is a powerful tool for this. The setting offers options to allow the Admin to restrict the access to your community for certain members.To configure the ban filters you will need to login to Admin CP >> Select  Ban Filters from the Maintenance menu. You can choose to ban certain Usernames, Emails, IP addresses, Display names, and Words.If you wish to ban a certain username from being used, you can do so by clicking on the Usernames section and then input that username. You can also manage all existing ban filters for usernames from here. Click on the Add button to add the username to the ban filter. Now when someone tries to make an account with that username he will not be able to do so.Please note this rule is also applied to existing users. If you selected Yes on Ban User option, this will not only forbid the use of such username but also ban the user that is currently using it. The same rules are applied for ban filters of the email and display name.When adding a ban filter on IP address, this will block all connections from that IP address to your website. If you selected Yes on the Ban User, this will automatically ban all existing accounts from that IP.When you add words you wish to ban, you can choose a replacement for the word. This will replace all instances of that word on the entire website. This is an awesome feature if you want to restrict bad languages on your website. Again you can choose if you wish to ban the users that use that word or only to replace it. That's it. We hope with these 2 compelling tools: Spam Assistance & Ban Filter, your community will have an additional protection shield to fight against spams. Your site will be more reliable and full of useful contents without all the spams.We appreciate all your feedback. So feel free to let us know your opinions on these tools to make them better!
  • 5 quick solutions for spam protection on phpFox

    5 quick solutions for spam protection on phpFox

    Social networks are becoming a popular way for internet users to communicate and interact online. People spend hours and hours on Facebook, Twitter, Instagram, etc. to talk to friends, read the news, discuss events... Unfortunately, this popularity also attracts a significant amount of spammers who continuously expose malicious behaviors. These behaviors lead to misunderstandings and inconveniences on users' social activities. As the leading solution in building Social Network, phpFox comes right out of the box several tools and options for spam protection on phpFox. In this part 1 of the series, let's explore on how to get these tools and setting activated to prevent spammer to activate on your community. 1. Email Verification The easiest way to eliminate spam is to make it harder for spammers to join in your network. After registering, to be able to login to your network, users have to activate their accounts via a link in the verification email.  This solution adds an extra layer to prevent your site as only real registered users can pass this check.To setup Email Verification, firstly you need to make sure you have correct Mail Server setting which is able to send out emails. Then from AdminCP >> Settings >> Registration Settings >> Turn ON Verify Email At Signup. 2. Captcha Another method to prevent spam bots to disturb your community is to use Captcha. Basically, captcha is a set of required actions which users have to do before performing any action such as register account or post a thread in Forums… By distinguishing human and computer bot, Captcha eliminates all security threats which come from malicious and automated programs. phpFox supports the use of 3 captcha types. Depend on your site’s audience, you can choose the appropriate captcha type which is the most convenient for your users. Basic Captcha A combination of letters & numbers which users have to type in to be able to proceed. reCaptcha The captcha technology by Google. It requires users to click on a certain area as instructed. QR Code phpFox will generate a random character combination in form of the QR code. Scan the code with your phone to reveal the verification code.You can read our guide to enable Captcha. 3. Anti Spam Question This is another solution to get rid of spammers before they can bug out your community. Indeed, adding Anti-spam question and creating your own answers is extremely effective on niche social networks. As you can create a question which is only applicable to your niche community. For instance, the capital city of different states in your country or set the question in another language rather than English. This will totally trick the bots and spammers who are not familiar with your network.For detailed instructions, you can follow our guide to enable Anti-Spam Questions. 4. Approve Users Manually On Registering This setting enables Admin to have the privilege to review registering users before they can be active on your community. After registration, the status of the users will be marked as Pending until Admin approves their memberships.To set up this option, go to AdminCP >> Settings >> Registration Settings >> Turn ON Approve Users. 5. Force Users to Upload Profile Image when registering Force users to upload profile image while registering guarantees false registrations cut back to a manageable amount. Overall, any registration instance has to perform manually, just because it is truly hard for spammers or bots to accomplish this step automatically.In addition, with this setting enabled, users will have a better and more completed profile right after registration.To set up this option, go to AdminCP >> Settings >> Registration Settings >> Turn ON Force Users to Upload Profile Image. We just introduced very first 5 solutions that you can configure quickly to prevent your phpFox Community from Spam. Let try them all today and share us your experiences. PS: We will get back with more solutions on phpFox Core soon. 
  • Make your creative Home page with Custom blocks

    Make your creative Home page with Custom blocks

    In phpFox 4.7.1, we pushed an important update as a powerful supplement to phpFox Homepage (or Landing page). As now you can design and customize the whole creative home page with custom blocks. Let's take a look into how we can renovate phpFox Homepage on phpFox 4.7.1 now!It's not an exaggerating to say that the homepage is one of the most important pages on a site. It serves three significant key purposes, all with equal importance: – Attract and captivate visitors. – Educate visitors on your brand and objectives. – Encourage visitors to view other pages on your website. In other words, the homepage serves as the first impression for new visitors. And generally, it will be the page that lands the most traffic. With this in mind, we have put several efforts on tweaking and perfecting phpFox home page. We firmly believe that the ability to add blocks will guarantee your site a beautiful and persuasive homepage.  As the guidance to walk you through on how you can take advantage of this compelling upgrade, below we are suggesting some examples layout that you can apply blocks to phpFox Homepage.Note:We are working on the Material template as an example. Any other template may require different setups, but the block orders still display accordingly. These layouts aren't shown by default. We just suggest you ideas on how to set up your home page, but you can have your own setup based on your creativity.Just like any page in phpFox, the homepage also has a 3-columns layout. From left to right, it's marked as Block 1, Block 2, and Block 3. Additionally, there is a header block (Block 11) and a footer block (Block 8) for you to customize.Please note that the home page is Visitor Landing Page (core.index-visitor).  Sample Home pages with custom blocks. 2-columns Layout3-columns LayoutThey're so amazing, aren't they? Now it's your time to setup phpFox Homepage, share and inspire others to build beautiful homepages.Having any questions about this feature? Please don't hesitate to let us know by writing to hello@phpfox.com.   
  • Upgrade phpFox 4.7.0 the right way

    Upgrade phpFox 4.7.0 the right way

    Since the release of phpFox 4.7.0 last week, we are delighted by all the love and support through loads of feedback and suggestions from you. As committed to completed satisfaction from clients, we truly appreciate and welcome all your constructive opinions and inputs, as these greatly inspire and help us in the process of perfecting the platform. On top of many positive feedbacks, we also received some reports about issues while upgrading to 4.7.0 and this may make you have concerns. To make sure the upgrade process goes smoothly on your side, we will now cover some frequent problems in common scenarios so you can prepare in advance and have a successful upgrade.  1. Should I upgrade when my site has only Core apps? → All Core default apps are fully compatible with phpFox 4.7.0 now, indeed all Core apps are already upgraded to work well on this new versions. Therefore, you can just go ahead and upgrade immediately. However, it is important to note that some apps such as Pages, Group, Activity Point, Messages, etc. are only compatible with phpFox 4.7.0. Please don't forget to upgrade all phpFox apps to their latest versions along with phpFox Core upgrade to prevent any compatible issues.  2. Should I upgrade when my site has only Core apps and some were customized? → When it comes to customization, the situation turns to a little bit complicated. The customized apps may need to be merged with the newest source code manually to avoid any missing or bug. If your site was launched, then you shouldn't apply the codes directly to your production site as it might cause unexpected malfunctions and conflicts which potentially crash your site. We recommend you to build up a development environment for this upgrade then perform the upgrade on this so you can test and fix bugs first. Once the development environment works smoothly without any issue, it's time to deploy source code to the live site.  3. Should I upgrade when my site has 3rd-party apps? → First of all, please make sure that all 3rd-party apps you wish to use on your site have to be compatible with phpFox 4.7.0. The risk of applying and using an incompatible app may cause your site down. So even you really want to use the apps, we recommend you to wait until all apps are checked and fully compatible. In case you are in rush, please contact 3rd party providers/experts to schedule the upgrading plan for the apps.  4. Should I upgrade when my site has customized 3rd-party apps? → This situation is the same to above, we recommend you to check for app compatible first regardless it's customized or not. Again, in case you are in rush, you can always contact 3rd party providers/experts to schedule the upgrading plan for the apps. Third-party experts can have good advices for you to upgrade customized apps as well as merge old custom work then. Moreover, it is always the best practice that you should have full backup your site before proceeding upgrade. When starting the phpFox upgrade, it is highly recommended to temporarily disable all 3rd-party apps to avoid compatibility issues. After upgrading your phpFox Core and default apps successfully, you can move to upgrade and enable 3rd-party apps. Upgrading your Production site should be taken place during low traffic time. Ideally, it's around midnight and 5 AM, but it's not right to all industries and you have to adjust accordingly. Hopefully, these walkthroughs on scenarios above will clear up of your concerns and help you in the process upgrading your site to phpFox 4.7.0. Feel free to let us know if you have any inquiry about the upgrading process and also about the platform so we can improve phpFox better through future releases.  Let contribute your thoughts and ideas by emailing us at hello@phpfox.com.
  • Overseeing ‘Functional’ Strategy For Your Social Network

    Overseeing ‘Functional’ Strategy For Your Social Network

    Once you've had your Niche Idea for your Niche Social Network site, that comes to finally start your own social network, you should fully aware that the hardest part is not how to make the network available, but how to make people stay and use your network. Definitely, creating a social network is not something you can do in a day, and so oversee functional strategy for your social network is a must to prevent failure and get your network out to the world.In this blog, we will discuss how to build up a solid functional strategy for your Social Network. Develop Functional Strategy Based On Core Values Of Your Social Network First thing first, you have to decide what your unique value proposition is for your users.How are you going to entice someone to leave the social networking they already use on a daily basis and decide to instead spend time on your network?The answer is that not all social networks boil down to the same recipe for success. Different users will have different demands and requirements on a network. As long as the features and functionalities of your network satisfy, or at least are appropriate to users' preferences, they will stay and enjoy your network.Research indicates that every successful network has only about 20% of functional features identical to existed networks, the impact which makes people keep on coming to a network is from 80% of its unique functional features. Therefore, you should focus on developing specific features which directly identify your site purpose. For instance, LinkedIn takes 'connection' into account as the primary functional trait of the network instead of 'friend' just like on Facebook. This is because LinkedIn is different from other networks as it's specifically designed for business and professionals, making it one of the more important platforms to use for those in B2B. Build Functional Tools To Directly Serve Users' Intentions The next thing to consider is to understand users' behaviors on your network.In other words, the way users utilize the provided tools will determine the direction you should develop your network.Providing users with what they are looking for gives you chances to connect with fans, customers, and prospective customers on a more personal, human level.These unique functional tools don't need to be complex. It just needs to be straightforward, useful and most importantly, it should work well.For instance, Instagram is dedicated mainly to photos while Facebook is inclined towards recent updates. Facebook encourages users to share daily elements, whereas Twitter is more about sharing serious issues such as news and updates. While Instagram uses photo collections as the way to connect people, Twitter triumphs the relations using hashtags. Bottomline Going through this brainstorm you can definitely have your idea about your Social Network – the strong start to build, maintain and monetize your own community. Don’t worry about how strong or weak of your idea or how to make it happen, you can contact us at hello@phpfox.com – number one Social Network Platform! Our experts and partners are happy to assist you from the day one toward your successful community
  • Niche Idea – the first step to create Niche Social Network

    Niche Idea – the first step to create Niche Social Network

    When you are aware of the benefits of Niche Social Network, it is also time you face those questions: How to create your own social network? Where do I start to build a website like Facebook? How to successfully create Social Network from scratch and monetize it?... Don’t worry or feel loss, isn’t everyone so? Let's step-by-step figure that out by going through our how-to series: How To Create Niche Social Network Why Niche Social Network? Niche networks are, by definition, groups of people who are intensely interested in a certain topic. People will be able to discuss the topic at hand without countless clutter and posts on other subjects getting in the way (e.g Facebook, Twitter…)Linkedin, the world largest Niche Social Network started by the idea of business-oriented community. It helps users create profile as resume like, invite and connect each other instead of friending, sharing and discuss expertise topics, experiencesNowadays, users tend to use more Niche Social since the concern of privacy, communication, knowledge, and interests. On the other hand, owning a Niche Social Network means you own that niche market. Community management will be much more effective and efficient with lower cost and efforts[caption id="attachment_5488" align="aligncenter" width="671"] How to create your Niche Social Network?[/caption] Let’s start from the very first step of creating your own Social Network: Niche Idea Steve Jobs 1996 famous quote: "Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas."I mentioned that so even when you don’t have your breakthrough idea yet but still you can plan to have one base on the compiling others ideas, nurture, adding value and make it your ownWith Niche concept, you don’t have to target large community. It could be your own interests and meet others in term of hobbies, expertise or situations.You can start your niche idea by identifying niche community, this can base on 2 important factors:(1) psychological factor,(2) demographic dataGather all the information, data you have on the targeted community including what do prospect members sharing about common interests? What are their preferences? Like and dislikes? Incentives? Where are they?...Let’s say you have your own customers that use your products or services, this is the easiest way to approach since you know their wants, needs and how to cater them. Or you are one of the fans in specific activities, professional group member and you understand who are also like you, where are they and what brings them together, it’s great to define that community and lead it. Engaging your niche community: Since you identify your community and its preferences in your idea, great start! Now let fine tune it by deciding how you would approach them. There would be 2 common practice approaches- Narrow group approach: Focus on small but value prospect group of members in your community first. Apply the best understandings to add value, benefits and set a clear path to investing on how to promote and encourage this group expansionEven Facebook, Mark Zuckerberg started with a group of students from Ivy League Schools, using their reputations and relationships to develop a much bigger networking later onWith this strategy, you can narrow down investment and effort from the beginning stage. Focus on functions, marketing and values adding on the platform you would build- Large-scale approach: normally this is borderless demographic approach, focus on general interests and recruit as much as members from the beginningInstead of just Social Network for Tax consultants, you can start with Consultants Social Network where any consultant can join and showcase their works from legal, accounting, healthcare to psychology...This will help you more opportunity to approach larger targeted members baseEach approach has its own pros and cons and you can choose one, mix them or selectively use in phases as well. This has to be carefully planned as it fulfills your original idea and shaping how your Social Network Site functions. Conclusion: When niche social network and its benefits are clearly adding value to your vision and business, you can start building your own Social Network easily. First of all, it starts with a Niche Idea, where you identify your niche community base on psychological factors, demographic data...Then plan out how you can engage to that community by which strategy.You may now asking what to do next base on your idea, please check out our post for the second article on how to oversee functional Social Network. You can subscribe to our newsletter mailing list or our social channels  Bottomline: Going through this brainstorm you can definitely have your idea about your Social Network - the strong start to build, maintain and monetize your own community. Don’t worry about how strong or weak of your idea or how to make it happen, you can contact us at hello@phpfox.com - number one Social Network Platform! Our experts and partners are happy to assist you from the day one toward your successful community
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