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  • ☘️Feeling Lucky? It’s St. Patrick’s Day Sale!☘️

    ☘️Feeling Lucky? It’s St. Patrick’s Day Sale!☘️

    It's your lucky day! We're happy to celebrate the coming St. Patrick's Day with our promotion.
  • How To Manage And Grow An Online Community

    How To Manage And Grow An Online Community

    If you are running an online community, you need to know how to manage your community successfully. Making your community a success helps you to improve your customer loyalty, boosting your revenue, and increasing your brand awareness. However, building a thriving community is not just a thing that can be done overnight. It requires a lot of effort from community managers. They need to set metrics to measure and monitor all the community activities. Besides, all the data collected needs to be organized and analyzed to get insight to improve the community better. Below are what you need to know if you’re new to community management. Determine the purpose Before starting to build a community, identify the purpose which will be the cornerstone of your community-building and growing. Remember to stick to the purpose while making all the members deeply understand it; therefore, they will provide valuable contributions to your community. Set metrics to measure results Traffic: Check the traffic to your community to understand the effectiveness of your promotion effort to adjust it. Through the traffic, you can see if your community grows over time and what brings the audience to your community. Thereby, you will have more insight on where to target more customers. Engagement: How many people are there in your community versus actually engaging? Which discussion topics they engage most? What makes them excited to participate and what not? Deeply understand these things may give you more ideas on how to create better content for your community. The number of members: How many people are currently joining your community? And, is it increasing or decreasing every month?  Creare thrilling discussion Your community members are strangers that makes them rarely talk amongst one another. So, this is your responsibility as a community manager to create thrilling discussions. Great topics attract members to talk, discuss, and engage more. Moreover, you should collect data and analyze it to know when to create a topic and which topic is suitable for a different time. Host more “Live Streaming”  This is a world of technology, but somehow, people still ask for real interaction. Live Streaming allows you to interact and engage in real-time with your community members. No matter where you are, live streaming helps you easily connect with your audience. Live streaming not only humanizes you but also supports you to build trust loyalty effectively. Ban polluters Your community should have clear guidelines and policies for the members to join. If there’s anyone who ignores the rule, kick them out immediately. This makes the users provide valuable contributions to your community and increase the quality of the community content. Quality over quantity!   Building a community is hard; however, managing, and growing it is even harder. But, the benefits a successful community brings are worth it. If you are planning to build your online community, or want to grow it more effectively, phpFox can help. We are a leading social network platform with a big collection of interesting features. Along with free consultancy, we offer an optimal package while setting up and other services for your ideal online community. Do not hesitate to contact us for further discussion or drop us a message at hello@phpfox.com  
  • Christmas Marketing Ideas For Businesses

    Christmas Marketing Ideas For Businesses

    Christmas is on the way! The Christmas spirit is all about sparkling decorations, thrilling festive deals of brands, sale, social media campaigns and more. This is also one of the most popular occasions for shopaholics and e-retailers to delight in. Are you planning to blow up the Christmas energy of your customers and leverage your festive sale? In this article, we’ve put forward Christmas marketing ideas that you can adapt to your businesses.
  • How to convert offline customers to online?

    How to convert offline customers to online?

    It's the era of technology, technique appears in every corner of every business. If you are running a retail brand without any website presence to sell your product or service, you are seriously limiting your access to potential customers. Therefore, it's really crucial to start building your business website and then convert offline customers to online.
  • The Importance Of Mobile Apps For Businesses

    The Importance Of Mobile Apps For Businesses

    It's the era of mobile. More people are using smartphones or tablets instead of laptops or PC. This led to the booming of mobile apps for better user experience. According to the report, smartphone users spend more time on mobiles apps than on browsers. If you are running a business, you need to know the importance of mobile apps. This is a big chance to attract your prospects & increase your revenue exponentially.
  • Halloween Marketing Ideas For Your Business

    Halloween Marketing Ideas For Your Business

    Halloween is just around the corner. And for businesses, this is the time for the Halloween marketing activities and promotions. There are several different approaches you can make use of to show your holiday spirit and even to keep your clients involved to increase engagement and sales. We’re here to gather some information for some Halloween marketing ideas for your business.
  • Different Types Of Online Communities

    Different Types Of Online Communities

    Online communities are built on various platforms with many purposes. Indeed, before creating an online community, the purpose and the platform are the two most crucial influencing factors. There are many different types of online communities. Let's go through some of them to see their purposes.
  • How to monetize online communities

    How to monetize online communities

    The key objectives of developing online communities include increasing user engagement, offering more cost-effective support, creating customer satisfaction, and turning clients into advocates. However, there are individuals and organisations who have begun to monetize their online communities by extracting money off them. Have you ever asked how you should do the same thing?
  • How to improve customer experience

    How to improve customer experience

      About a third of customers report that after just one negative experience, they would avoid doing business with a company. In the other side, they tend to spend more money and come back more frequently because of good experience. Customers always prefer a brand which makes them feel satisfied and happy upon their choices. So, knowing how to improve customer experience is very important for every business to access the success door. Deeper understand your customers Focus your attention on your goal customers and dive deeper into what pushes them. Build and develop different marketing personalities focused on these customers and define the particular traits that inspire them. Then, around this persona, build your marketing and product experience. Diversify the ways of communication We live in a world of omnichannel. During the shopping journey, 73% of customers use different kinds of channels. It could be mobile, laptop, email, chat, social media or in-person. Whatever the way is, you ought to be able to interact with them as they desire. And, all the communication platforms should provide a consistent experience. Available as always Besides communicating with the customers the way they want, you also need to be available for them whenever they connect to you. If you do not have the 24/7 customer service, try creating the content to serve them when you're not around. Now there are many tools that allow your channels to automatically answer for the preprogrammed questions. As well as that, you can create how-to guides or FAQs on your website. Furthermore, build your own customer community for your customer to share their experience to help others. You can consider phpFox as a partner to help you build that community. If you are interested, contact us via our Client Area. Grow relationships Why customers have to choose you when there are lots of brands serving the same services/products out there? It’s a piece of cake that they could be swayed by your competitor. That's why you need to engage with your customers and build relationships with them. Make sure you reach out to customers by all the channels such as email marketing, social media, advertising, etc. Create valuable and educational content to connect with them. Keep being in touch with your customers and let them know every update of your brands or your products. Listen to customers Regularly conduct surveys to get feedback from your customers. This helps you find out many hidden problems that are so important for your business. You can also add the review section on social media or your Google My Business account to let them share their experience. Hearing your customers helps you easier measure and evaluate the improvements.   To sum up, customer experience is one of the most crucial factors to differentiate your business from your competitors. No matter how outstanding your product is, If customers experience is not great, your customers will not choose you the next time. Businesses should try their best to build good customer experience to turn the customers into brands advocates and build good brand reputation.
  • Live Streaming benefits for business

    Live Streaming benefits for business

    The impact of technology on business has become more evident. And, Live Streaming is not an exception. It is becoming much more popular nowadays. Not only individuals, but businesses can also go live to build their brand and make their message reach more users. Live streaming must be considered the next generation of radio, television or loudspeaker. Brands who find out this and react to it early on will have an advantage over other brands. In this article, together let’s figure out what are Live Streaming benefits for business.   Grow your audiences The internet is an incredibly large place that cannot be measurable. A live broadcast provides the ability to interact with lots of perspectives around the world. Nowadays, people have absolutely embraced streaming. Therefore, tapping into this medium will help drive your brand right in front of them.   Create engagement The sudden and unpredictable aspect of live streaming generates further interest. Furthermore, it encourages audiences to engage with the content. Face to face interaction with customers helps companies to humanize themselves and communicate with their communities.   Generate sales conversions Live streaming can have higher selling yields than other forms of event. Especially, businesses providing eCommerce products or services, in particular, will benefit from live streaming. It's quick to combine exclusive deals into your live streaming show, which will immediately produce a huge amount of purchases.   Reduce costs - increase revenues Hosting a live event must take into account the cost of travel, lodging and security. Opting for live streaming an event and downgrading the live event itself can reduce a lot of costs. In this case, reduced expenses imply higher revenues. Time and money saved encourage you to devote more time and effort increasing your brand awareness and marketing your product.   In conclusion, there are a lot of benefits that your business can achieve from live streaming. This medium offers a sense of excitement for your audience. Moreover, It brings you closer to your customers to create real engagement. Businesses should utilize this way to grow their brands and generate leads.    Live Streaming solution is available on phpFox website.  It's now priced at $999. Clients need to purchase this solution separately from phpFox license. Let's build a comprehensive community today with phpFox to achieve your business goals. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion through our Client Area or drop us a message to hello@phpfox.com
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