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  • Christmas Marketing Ideas For Businesses

    Christmas Marketing Ideas For Businesses

    Christmas is on the way! The Christmas spirit is all about sparkling decorations, thrilling festive deals of brands, sale, social media campaigns and more. This is also one of the most popular occasions for shopaholics and e-retailers to delight in. Are you planning to blow up the Christmas energy of your customers and leverage your festive sale? In this article, we’ve put forward Christmas marketing ideas that you can adapt to your businesses.
  • How to convert offline customers to online?

    How to convert offline customers to online?

    It's the era of technology, technique appears in every corner of every business. If you are running a retail brand without any website presence to sell your product or service, you are seriously limiting your access to potential customers. Therefore, it's really crucial to start building your business website and then convert offline customers to online.
  • The Importance Of Mobile Apps For Businesses

    The Importance Of Mobile Apps For Businesses

    It's the era of mobile. More people are using smartphones or tablets instead of laptops or PC. This led to the booming of mobile apps for better user experience. According to the report, smartphone users spend more time on mobiles apps than on browsers. If you are running a business, you need to know the importance of mobile apps. This is a big chance to attract your prospects & increase your revenue exponentially.
  • Halloween Marketing Ideas For Your Business

    Halloween Marketing Ideas For Your Business

    Halloween is just around the corner. And for businesses, this is the time for the Halloween marketing activities and promotions. There are several different approaches you can make use of to show your holiday spirit and even to keep your clients involved to increase engagement and sales. We’re here to gather some information for some Halloween marketing ideas for your business.
  • Different Types Of Online Communities

    Different Types Of Online Communities

    Online communities are built on various platforms with many purposes. Indeed, before creating an online community, the purpose and the platform are the two most crucial influencing factors. There are many different types of online communities. Let's go through some of them to see their purposes.
  • How to monetize online communities

    How to monetize online communities

    The key objectives of developing online communities include increasing user engagement, offering more cost-effective support, creating customer satisfaction, and turning clients into advocates. However, there are individuals and organisations who have begun to monetize their online communities by extracting money off them. Have you ever asked how you should do the same thing?
  • How to improve customer experience

    How to improve customer experience

     About a third of customers report that after just one negative experience, they would avoid doing business with a company. In the other side, they tend to spend more money and come back more frequently because of good experience. Customers always prefer a brand which makes them feel satisfied and happy upon their choices. So, knowing how to improve customer experience is very important for every business to access the success door. Deeper understand your customers Focus your attention on your goal customers and dive deeper into what pushes them. Build and develop different marketing personalities focused on these customers and define the particular traits that inspire them. Then, around this persona, build your marketing and product experience. Diversify the ways of communication We live in a world of omnichannel. During the shopping journey, 73% of customers use different kinds of channels. It could be mobile, laptop, email, chat, social media or in-person. Whatever the way is, you ought to be able to interact with them as they desire. And, all the communication platforms should provide a consistent experience. Available as always Besides communicating with the customers the way they want, you also need to be available for them whenever they connect to you. If you do not have the 24/7 customer service, try creating the content to serve them when you're not around. Now there are many tools that allow your channels to automatically answer for the preprogrammed questions. As well as that, you can create how-to guides or FAQs on your website. Furthermore, build your own customer community for your customer to share their experience to help others. You can consider phpFox as a partner to help you build that community. If you are interested, contact us via our Client Area. Grow relationships Why customers have to choose you when there are lots of brands serving the same services/products out there? It’s a piece of cake that they could be swayed by your competitor. That's why you need to engage with your customers and build relationships with them. Make sure you reach out to customers by all the channels such as email marketing, social media, advertising, etc. Create valuable and educational content to connect with them. Keep being in touch with your customers and let them know every update of your brands or your products. Listen to customers Regularly conduct surveys to get feedback from your customers. This helps you find out many hidden problems that are so important for your business. You can also add the review section on social media or your Google My Business account to let them share their experience. Hearing your customers helps you easier measure and evaluate the improvements. To sum up, customer experience is one of the most crucial factors to differentiate your business from your competitors. No matter how outstanding your product is, If customers experience is not great, your customers will not choose you the next time. Businesses should try their best to build good customer experience to turn the customers into brands advocates and build good brand reputation.
  • Live Streaming benefits for business

    Live Streaming benefits for business

    The impact of technology on business has become more evident. And, Live Streaming is not an exception. It is becoming much more popular nowadays. Not only individuals, but businesses can also go live to build their brand and make their message reach more users. Live streaming must be considered the next generation of radio, television or loudspeaker. Brands who find out this and react to it early on will have an advantage over other brands. In this article, together let’s figure out what are Live Streaming benefits for business.  Grow your audiences The internet is an incredibly large place that cannot be measurable. A live broadcast provides the ability to interact with lots of perspectives around the world. Nowadays, people have absolutely embraced streaming. Therefore, tapping into this medium will help drive your brand right in front of them.  Create engagement The sudden and unpredictable aspect of live streaming generates further interest. Furthermore, it encourages audiences to engage with the content.Face to face interaction with customers helps companies to humanize themselves and communicate with their communities.  Generate sales conversions Live streaming can have higher selling yields than other forms of event. Especially, businesses providing eCommerce products or services, in particular, will benefit from live streaming. It's quick to combine exclusive deals into your live streaming show, which will immediately produce a huge amount of purchases.  Reduce costs - increase revenues Hosting a live event must take into account the cost of travel, lodging and security. Opting for live streaming an event and downgrading the live event itself can reduce a lot of costs. In this case, reduced expenses imply higher revenues. Time and money saved encourage you to devote more time and effort increasing your brand awareness and marketing your product. In conclusion, there are a lot of benefits that your business can achieve from live streaming. This medium offers a sense of excitement for your audience. Moreover, It brings you closer to your customers to create real engagement. Businesses should utilize this way to grow their brands and generate leads.  Live Streaming solution is available on phpFox website.  It's now priced at $999. Clients need to purchase this solution separately from phpFox license. Let's build a comprehensive community today with phpFox to achieve your business goals. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion through our Client Area or drop us a message to hello@phpfox.com
  • How to promote your products on social media

    How to promote your products on social media

    The rise of social networks puts together millions of citizens from various parts around the planet. Such social networks are one of the most important topics for all those who have their own businesses to advertise their products on the Internet. This leads to a great opportunity for businesses to raise their brand awareness. Choosing the right platform based on a customer's insight database and building an appropriate social media campaign will bring the brand closer and friendly to customers. This is why businesses must know how to promote products on social media. Draw publicity by running a competition on social media  A contest is a great mean of promoting a brand without directly advertising it. Running competitions on social networking sites can attract the interest of your customers to your company. To optimize the advantages of the contest, make it enjoyable, easy, and give prizes to all participants. This builds customer loyalty;  therefore, it will help you to generate leads in your sector. Show proofs of your product quality on social media Consumer rating & testimonials serve as an influencer to promote the product to the market in a positive light. This is often safer for shoppers to make educated decisions by understanding the views of other buyers rather than by getting swayed by social network advertisements. That's why it's crucial to render consumer testimonials or user-generated content the brand's social face. Drive hot deals and sales on social media Tweet the sales and coupon codes on the social networking pages. Yeah! You promote your brands and products; however, you offer your customers the ability to save money on their transactions. Seek to run unique offers on your social media to attract your followers and make them feel special. Use ads to spread your products worldwide People like your social networking page because they're interested in your brand. However, for businesses, there is a restriction in the organic reach of social media, which is why they ought to make special efforts to ensure that their ads are perceived by the target market. Social networking advertising will improve your visibility and help you gain millions of views on your content. Post visual artistic material for better interaction Photos, videos and other visual material have proved to be most successful for reaching social media users. Therefore, by sharing imaginative images or product demo videos on various social networks, you will attract a lot of interest to your brand. Collab with bloggers or influencers One of the strongest ways to boost brand recognition is to collaborate with prominent bloggers and influencers. So, reach out to the influencers and hammer out plans to get reviews of your products to specific clients in order to keep them interested with your business or brand. In conclusion, social media is constantly proving its powerful ability in mass media. It not only brings many benefits to the business but also greatly reduces operation costs and time. Understand exactly how to promote your products on social media to utilize its advantages and increase the revenue for your business. Let's create your social networking sites with phpFox today. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com
  • Advantages and disadvantages of social media

    Advantages and disadvantages of social media

    In the last decade, social media has become more and more popular for any individual or organization. Things and humans are now able to interact with the world more easily. According to social media statistics, the number of social network users has reached 3.5 billion, equivalent to 46% of the total world population. A person spends an average of 2.6 hours a day using social networking sites. Using social networking sites bring great benefits to our life, but first, we need to define social media advantages and disadvantages. Below are the pros and cons that most people using social media are familiar with Advantages Education Support  Many educational technology experts have advocated the use of online social networks in the educational process, and also emphasized the advantages of technology. The growth of social networking sites and a general interest in students brought attention to the use of internet resources to establish distance learning. International Connectivity  We can use social media to communicate with others and exchange information. It's the connection that unites us all, and it's readily available. Online Marketing Creating relationships with your customers allows them more willing to utilize the services. Social networking is one of the best places to stay connected and keep involved with your customers.  Fast Way of Spreading Information Social media's biggest benefit is that you refresh yourself with the new worldwide happenings. Television and print media are typically skewed these days and don't deliver the real meaning. After doing any analysis, you will acquire the truth and accurate knowledge with the help of social media. Building Different Communities Since there are different interests and beliefs in our world, social networking allows us to create and engage in the community of each own interest and belief. In the same way, people from different communities can interact to discuss and share related issues.  Disadvantages Security Sometimes, social networking accounts can be attacked by hackers, resulting in personal information being leaked. This has caused a lot of serious consequences for users. It is also a painful problem that social network operators are still struggling to find a radical solution. Addiction The addictive aspect of social media is really negative and can even disrupt personal lives. Teenagers are the most impacted by social networking use. They get very extensively involved and are eventually cut off from society. It can also waste time on an individual basis that could have been used for productive works and activities. Health Issues Social media addiction can also have a negative impact on health. Since exercise is the key to staying healthy, most people get unmotivated due to the excessive use of social networking sites. Which, as a result, causes disorder in a daily routine. This discovery research will shock you by showing how bad the use of social media can affect your health. Family Intimacy Reduction Texting, browsing on the Phone, etc. divides people from our family more than we really know. In reality, when a family spends time together and watching a film, most kids are on their phones instead of enjoying the film with their parent. In conclusion, social media will bring great benefits if we use it for appropriate purposes in reasonable ways within a reasonable amount of time. Try to define social media advantages and disadvantages to use it most effectively. Start to use social media by creating your online community with phpFox today. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com 
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