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  • Different Types Of Online Communities

    Different Types Of Online Communities

    Online communities are built on various platforms with many purposes. Indeed, before creating an online community, the purpose and the platform are the two most crucial influencing factors. There are many different types of online communities. Let's go through some of them to see their purposes.
  • How to monetize online communities

    How to monetize online communities

    The key objectives of developing online communities include increasing user engagement, offering more cost-effective support, creating customer satisfaction, and turning clients into advocates. However, there are individuals and organisations who have begun to monetize their online communities by extracting money off them. Have you ever asked how you should do the same thing?
  • How to improve customer experience

    How to improve customer experience

     About a third of customers report that after just one negative experience, they would avoid doing business with a company. In the other side, they tend to spend more money and come back more frequently because of good experience. Customers always prefer a brand which makes them feel satisfied and happy upon their choices. So, knowing how to improve customer experience is very important for every business to access the success door. Deeper understand your customers Focus your attention on your goal customers and dive deeper into what pushes them. Build and develop different marketing personalities focused on these customers and define the particular traits that inspire them. Then, around this persona, build your marketing and product experience. Diversify the ways of communication We live in a world of omnichannel. During the shopping journey, 73% of customers use different kinds of channels. It could be mobile, laptop, email, chat, social media or in-person. Whatever the way is, you ought to be able to interact with them as they desire. And, all the communication platforms should provide a consistent experience. Available as always Besides communicating with the customers the way they want, you also need to be available for them whenever they connect to you. If you do not have the 24/7 customer service, try creating the content to serve them when you're not around. Now there are many tools that allow your channels to automatically answer for the preprogrammed questions. As well as that, you can create how-to guides or FAQs on your website. Furthermore, build your own customer community for your customer to share their experience to help others. You can consider phpFox as a partner to help you build that community. If you are interested, contact us via our Client Area. Grow relationships Why customers have to choose you when there are lots of brands serving the same services/products out there? It’s a piece of cake that they could be swayed by your competitor. That's why you need to engage with your customers and build relationships with them. Make sure you reach out to customers by all the channels such as email marketing, social media, advertising, etc. Create valuable and educational content to connect with them. Keep being in touch with your customers and let them know every update of your brands or your products. Listen to customers Regularly conduct surveys to get feedback from your customers. This helps you find out many hidden problems that are so important for your business. You can also add the review section on social media or your Google My Business account to let them share their experience. Hearing your customers helps you easier measure and evaluate the improvements. To sum up, customer experience is one of the most crucial factors to differentiate your business from your competitors. No matter how outstanding your product is, If customers experience is not great, your customers will not choose you the next time. Businesses should try their best to build good customer experience to turn the customers into brands advocates and build good brand reputation.
  • Live Streaming benefits for business

    Live Streaming benefits for business

    The impact of technology on business has become more evident. And, Live Streaming is not an exception. It is becoming much more popular nowadays. Not only individuals, but businesses can also go live to build their brand and make their message reach more users. Live streaming must be considered the next generation of radio, television or loudspeaker. Brands who find out this and react to it early on will have an advantage over other brands. In this article, together let’s figure out what are Live Streaming benefits for business.  Grow your audiences The internet is an incredibly large place that cannot be measurable. A live broadcast provides the ability to interact with lots of perspectives around the world. Nowadays, people have absolutely embraced streaming. Therefore, tapping into this medium will help drive your brand right in front of them.  Create engagement The sudden and unpredictable aspect of live streaming generates further interest. Furthermore, it encourages audiences to engage with the content.Face to face interaction with customers helps companies to humanize themselves and communicate with their communities.  Generate sales conversions Live streaming can have higher selling yields than other forms of event. Especially, businesses providing eCommerce products or services, in particular, will benefit from live streaming. It's quick to combine exclusive deals into your live streaming show, which will immediately produce a huge amount of purchases.  Reduce costs - increase revenues Hosting a live event must take into account the cost of travel, lodging and security. Opting for live streaming an event and downgrading the live event itself can reduce a lot of costs. In this case, reduced expenses imply higher revenues. Time and money saved encourage you to devote more time and effort increasing your brand awareness and marketing your product. In conclusion, there are a lot of benefits that your business can achieve from live streaming. This medium offers a sense of excitement for your audience. Moreover, It brings you closer to your customers to create real engagement. Businesses should utilize this way to grow their brands and generate leads.  Live Streaming solution is available on phpFox website.  It's now priced at $999. Clients need to purchase this solution separately from phpFox license. Let's build a comprehensive community today with phpFox to achieve your business goals. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion through our Client Area or drop us a message to hello@phpfox.com
  • How to promote your products on social media

    How to promote your products on social media

    The rise of social networks puts together millions of citizens from various parts around the planet. Such social networks are one of the most important topics for all those who have their own businesses to advertise their products on the Internet. This leads to a great opportunity for businesses to raise their brand awareness. Choosing the right platform based on a customer's insight database and building an appropriate social media campaign will bring the brand closer and friendly to customers. This is why businesses must know how to promote products on social media. Draw publicity by running a competition on social media  A contest is a great mean of promoting a brand without directly advertising it. Running competitions on social networking sites can attract the interest of your customers to your company. To optimize the advantages of the contest, make it enjoyable, easy, and give prizes to all participants. This builds customer loyalty;  therefore, it will help you to generate leads in your sector. Show proofs of your product quality on social media Consumer rating & testimonials serve as an influencer to promote the product to the market in a positive light. This is often safer for shoppers to make educated decisions by understanding the views of other buyers rather than by getting swayed by social network advertisements. That's why it's crucial to render consumer testimonials or user-generated content the brand's social face. Drive hot deals and sales on social media Tweet the sales and coupon codes on the social networking pages. Yeah! You promote your brands and products; however, you offer your customers the ability to save money on their transactions. Seek to run unique offers on your social media to attract your followers and make them feel special. Use ads to spread your products worldwide People like your social networking page because they're interested in your brand. However, for businesses, there is a restriction in the organic reach of social media, which is why they ought to make special efforts to ensure that their ads are perceived by the target market. Social networking advertising will improve your visibility and help you gain millions of views on your content. Post visual artistic material for better interaction Photos, videos and other visual material have proved to be most successful for reaching social media users. Therefore, by sharing imaginative images or product demo videos on various social networks, you will attract a lot of interest to your brand. Collab with bloggers or influencers One of the strongest ways to boost brand recognition is to collaborate with prominent bloggers and influencers. So, reach out to the influencers and hammer out plans to get reviews of your products to specific clients in order to keep them interested with your business or brand. In conclusion, social media is constantly proving its powerful ability in mass media. It not only brings many benefits to the business but also greatly reduces operation costs and time. Understand exactly how to promote your products on social media to utilize its advantages and increase the revenue for your business. Let's create your social networking sites with phpFox today. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com
  • Advantages and disadvantages of social media

    Advantages and disadvantages of social media

    In the last decade, social media has become more and more popular for any individual or organization. Things and humans are now able to interact with the world more easily. According to social media statistics, the number of social network users has reached 3.5 billion, equivalent to 46% of the total world population. A person spends an average of 2.6 hours a day using social networking sites. Using social networking sites bring great benefits to our life, but first, we need to define social media advantages and disadvantages. Below are the pros and cons that most people using social media are familiar with Advantages Education Support  Many educational technology experts have advocated the use of online social networks in the educational process, and also emphasized the advantages of technology. The growth of social networking sites and a general interest in students brought attention to the use of internet resources to establish distance learning. International Connectivity  We can use social media to communicate with others and exchange information. It's the connection that unites us all, and it's readily available. Online Marketing Creating relationships with your customers allows them more willing to utilize the services. Social networking is one of the best places to stay connected and keep involved with your customers.  Fast Way of Spreading Information Social media's biggest benefit is that you refresh yourself with the new worldwide happenings. Television and print media are typically skewed these days and don't deliver the real meaning. After doing any analysis, you will acquire the truth and accurate knowledge with the help of social media. Building Different Communities Since there are different interests and beliefs in our world, social networking allows us to create and engage in the community of each own interest and belief. In the same way, people from different communities can interact to discuss and share related issues.  Disadvantages Security Sometimes, social networking accounts can be attacked by hackers, resulting in personal information being leaked. This has caused a lot of serious consequences for users. It is also a painful problem that social network operators are still struggling to find a radical solution. Addiction The addictive aspect of social media is really negative and can even disrupt personal lives. Teenagers are the most impacted by social networking use. They get very extensively involved and are eventually cut off from society. It can also waste time on an individual basis that could have been used for productive works and activities. Health Issues Social media addiction can also have a negative impact on health. Since exercise is the key to staying healthy, most people get unmotivated due to the excessive use of social networking sites. Which, as a result, causes disorder in a daily routine. This discovery research will shock you by showing how bad the use of social media can affect your health. Family Intimacy Reduction Texting, browsing on the Phone, etc. divides people from our family more than we really know. In reality, when a family spends time together and watching a film, most kids are on their phones instead of enjoying the film with their parent. In conclusion, social media will bring great benefits if we use it for appropriate purposes in reasonable ways within a reasonable amount of time. Try to define social media advantages and disadvantages to use it most effectively. Start to use social media by creating your online community with phpFox today. Along with consultation, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com 
  • How Digital Marketing benefits your business?

    How Digital Marketing benefits your business?

    In the current era, Digital Marketing is indispensable for every business. If you are running a business, you are using digital marketing techniques. This brings great benefits and value. Many people have realized the importance of digital marketing and started applying it to their business.One of the most popular and effective ways to grow your business is digital marketing. If you are an entrepreneur, it is worth taking time to understand digital marketing and learn how to use it.So, how has digital marketing brought benefits to your business?  Collect customer data There are many analytical tools to help collect and analyze customer data during the time they are on your website. It's even their demographic information - a kind of extremely useful information for customer analysis. Through the collected data, marketers will quickly get insights of customers, measure the effectiveness of websites and marketing strategies. Thereby, they can improve the marketing plan of the business.  Expanding the business If your business was known only in a certain area not long ago, now it can be known worldwide. Digital marketing helps your business get ranked on online platforms, from which people can find your brand on the search engines.  Improve customer service The ultimate goal of every business is to satisfy customers in every way. In other words, the expectations of customers are rising. Therefore, focusing on customer needs is very important. Establishing a customer forum or online customer community will help you easily connect with them. Moreover, it helps improve customer service before and after purchase.  Ecommerce People no longer like going to stores to buy things. Instead, they prefer shopping through websites or smartphone apps. To make sure your business reaches people, create and develop an online commerce platform. As a matter of fact, businesses can not hope to flourish if they do not use this medium. To sum up, Digital Marketing is becoming one of the most effective ways to enhance your business performance. Hence, entrepreneurs need to keep up with the advanced technologies of the times to accelerate the development of business.Let's start to take great advantage of this powerful medium by creating your niche online community first with phpFox. Along with free consultancy, we offer an optimal package while setting up, and other services. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com.
  • The importance of the Customer community in Business

    The importance of the Customer community in Business

    A customer community is a great connection among customers, experts, partners, related people, and products/services. This is the place where the above parties can join and discuss everything about the market and products. Besides, it provides a platform to post reviews or evaluations of any service. Thereby, the customer community builds up cohesion through brands, products, services among people in it. The online customer community has grown rapidly in the last few years. The proliferation of social networking sites, mobile enhancement, and global internet penetration have made communication interaction easier and smoother. This is considered as an era of customers because they play an important role in empowering businesses and brands. Their voice has a certain value in determining the price of a service or product. Not over yet, the development of this community has promoted the democratization of online information. Customer reviews and suggestions from social media have become a reputable piece of information source alongside the experts'  Statistics have shown that a 5% increase in customer retention rate can yield a 25% to 95% profit growth rate.   Reach out to your customer  So how to exactly satisfy the customers and achieve the results? Building a customer community is the very significant way to engage your customer that many businesses tend to ignore. A brand just can be close to its customers if there's a place for connection.  Increase Up-sell & Cross-sell Even after the transaction is over, make the customer feel that they are always on top of your mind. This encourages them to choose you over and over again. And this continued relationship will bring you different opportunities.Whenever you come across your customers' post/topic/question that can be solved by up-selling or cross-selling, make sure you reach out to them and let them know that you have a wide range of offers they can choose.Let them be shared and talked whenever possible. The customer community should be a place where customers can get information about benefits when upgrading their current items, or adding some new services or functions.  Motivate customers to connect, share, and support each other.  Sometimes, your customers are the most reliable and accurate source. Therefore, the space for the customer community is the most convenient means to share their feelings about a product/service. It is also the place to give customers exactly what they need or want. They will not need to call the customer support team in a panic mode when having problems. Instead, they can find all the information they are looking for and interact with people who have encountered similar cases in the community.  Customers are your best ambassadors without any payment. Your customer community is the place where the customers talk about your great things. There is not any ambassador out there better than your current customers. What they spread is what the world knows about your brand. Engage with them and create a successful story to gain more leads and customer retention. Customer communities will improve your customer support. Give participants the support they deserve and the benefits of creating a community will not be hard to reap. Start to create your customer community with phpFox today to take great advantage of this platform for your business. Along with free consultancy, we offer an optimal package while setting up and other services for your ideal customer community. Do not hesitate to contact us for further discussion or drop us a message to hello@phpfox.com
  • Grow your business with Online Community

    Grow your business with Online Community

    At the heart of the business, success is the human element. It has been essential for companies to stay ahead of the curve when it comes to the most effective way to reach and communicate with customers. While there are several ways to boost customer engagement, we are going to look at building an online community for a business that provides one of the best channels for marketers to gain invaluable growth hacking. An online community is a collective group of people regardless of geographical features having the same interests, backgrounds, and knowledge. An online bonding community plays an essential role in online business presence as well as amplifies a company's reach and credibility. Read what particular benefits an online community significantly contributes to the company. Heightening brand awarenessIt's a challenging game of industry players that offer similar products or services. And being online has been growing high in the list of priorities for any organization. Therefore, a robust social community will position the company brand ahead of the pack and help the company become more influential across the media. Quickly tap into customers' needs and interestListening to your customers is the primary goal of a business to improve the user-friendly level of its products and fulfil the customers' needs. An online community with user-generated content, such as sharing product experience or reviews is the most realistic and authentic data asset for businesses. By leveraging valuable feedback from social users across the globe, companies can seamlessly adjust their business strategy accordingly. Fostering customer successWhen users have trouble using a company's services or have some uncertainties about products, they are likely to come to the community where their friends, followers or community managers are ready to help. Impactful communities add value when they can act as a source of advice and tips for educating the companies' offerings. Enhancing brand loyaltyA sense of belonging and connectivity will encourage the engagement and enthusiasm of users in communities. Enjoying the meaningful company-customer interaction, members in online communities will invest more time and effort into products or services. So that, stressing the role of the community paves the way for retaining customers long term. To sum up, a thriving online community is a tangible asset to a business. Businesses should build a generation of content that connects with the community and beyond which in turn make the brand more successful.Start building your Customer Community now with phpFox, you get a free consultancy and optimal package offering while setting up, a professional maintenance service and a long-term cooperation from our experts of technical, marketings and social. Please feel free to contact us for further discussion or drop us a message to hello@phpfox.com 
  • Live Streaming: A Must-Have strategy for modern marketing

    Live Streaming: A Must-Have strategy for modern marketing

    In the recent scenario, Live streaming strategy is no longer a novelty - it is changing the way brands engage with their audience. Besides the fact that Live Videos help brands gain a 148% higher organic reach compared to photos, live streaming has quickly gained traction and attention of those who are always on the lookout for new and innovative ways of delivering content.Legitimate benefits from Live Streaming Live streaming is a powerful way to expand event attendees from hundreds to millions, to connect potential customers, and to reach audiences of staggering scale for product launches, fashion shows, or exclusive releases. Consequently, understanding the equipment and up-front cost of Live Video Strategy can be beneficial for many businesses in all sectors.Encourage Trust80% of the audience like to watch a live video more than reading a blog and 82% of them enjoy the live video more than typical social posts. Live Videos provide an intimate level of engagement with the audience enabling brands to communicate with customers in real-time which creates a new way to build trust with your customers by showcasing transparency of the firm. The positive engagement (likes, comments) on the stream may bring the impression of a trustworthy brand to a potential audience.Provide Instant supportNot only does it provide real-time engagement benefits to users, but also allows businesses to offer live support, Q&A sessions, and office tours. Additionally, companies can learn what consumers and potential consumers are most interested in, accessing to provide the types of products and services that are in demand by their audience.Reach Highly Targeted NichesAbout 95% of active social media users aged 18 to 34 follow a brand with a social media account. Live Streaming Videos have the potential to attract a large scale of audience, which generate more online visibility and branding. Because of the immediate interaction, commentary, and viewable video, businesses could entice more viewers than a typical post update.Cost-Effective Video StrategyEstimates for a one-minute commercial aired on television in Los Angeles, for example, is roughly $17,000. Therefore, cost-effective is one of the best aspects of live-streaming. Nowadays, most users enjoy the live-action and unedited approach to living videos. Nevertheless, 62% of consumers tend to have a negative perspective of a brand image publishing poor-quality content for Video. Therefore, while recording might be cost-effective, brands still need to provide quality content viewers will want to watch.Enhance Conversion RateEnjoyment of live video increased the intention to purchase by 97% and brand approach by 139%. 64% of audiences might intend to buy a product online after watching a live video. With the available at the touch of a button, customers can communicate with an agent just as they would in a store, asking the questions they need answering for a more informed purchase. Customers will be able to find the answers they need through Live Video within moments; this reduces the risk of buyers leaving the site out of uncertainty while helping to secure more completed sales. Create a unique Live Video with phpFox end-to-end solution phpFox has created an end-to-end solution which allows sellers and brands to engage potential buyers. With this cutting-edge solution, brands and customers may have mutual benefits based on the content and feature brought by Live Streaming. Sellers can showcase both their products and personality to captivate audiences. Interested buyers may also ask questions in the comment section which sellers can see and provide information in real-time.Don’t know if customers are aware of your live stream? It’s ok, as the Notification function will alert all your audiences, who follow your social media about this content. Just a click and everyone will be notified.Need better improvement in live stream content? Live Stream solution of phpFox display statistics and engagement of current and past streamed content. This helps brands to identify what content is useful and what is not for further development.Missed the Livestream? Don’t worry, as customers will be able to browse through the replay archive, and brands can save their latest live stream for followers to catch up with the content. Wanna have a gamification content for loyal customers? Businesses can quickly boost interaction with customers and enhance loyalty retention through gamification on Live streaming. Many different marketing strategies that have changed our lives and made our media behaviour more in-depth. However, we have to be aware of how we use them. If we could use Live streaming strategy smartly, having such a feature will become a good chance to enrich potential leads and boost brands’ presence. Visiting the installation page here to break down this powerful solution. Check Live Streaming solution Today!
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